Associate, Strategy & Analytics

Summary

Join Influential, the world's largest influencer marketing company, and become an Associate, Strategy & Analytics. This role involves developing and executing influencer marketing campaigns, leveraging data-driven insights to connect audiences, platforms, and performance. You will collaborate with cross-functional teams, analyze campaign results, and contribute to strategic planning. The ideal candidate is detail-oriented, self-motivated, and passionate about social media and influencer marketing. Influential offers a remote work environment, competitive compensation, flexible time off, and comprehensive benefits. This position is perfect for someone eager to learn and grow within a fast-paced, innovative company.

Requirements

• Bachelor’s degree or equivalent experience
• Enthusiastic about social media, digital culture, and influencer marketing
• Organized, detail-oriented, and comfortable managing multiple tasks at once
• Self-motivated, proactive, and eager to learn from others
• Strong communication skills - able to contribute ideas clearly and professionally
• Familiar with Microsoft Excel, Google Suite, and interested in learning research and analytics tools like GWI, Netbase, or survey platforms

Responsibilities

• Drive Strategy Through Intelligence
• Support the development of campaign strategies grounded in insights and aligned with client goals
• Surface trends and opportunities using tools like social listening, platform analytics, and audience segmentation
• Help ensure creator strategies reflect cultural trends, audience behaviors, and platform dynamics
• Collaborate with Creative and Creator teams to develop content ideas and storytelling frameworks
• Campaign Execution & Performance
• Assist in executing strategic plans across influencer campaigns
• Help interpret campaign performance and contribute to reporting and optimization
• Support the post-campaign recap process, helping translate results into clear, actionable insights
• Tools & Collaboration
• Learn and apply tools such as GWI, Netbase, and audience survey platforms to support strategy development
• Work cross-functionally to support strategic planning, creative brief development, and insights storytelling
• Stay plugged into emerging platform features, influencer trends, and digital behaviors that impact our work

Preferred Qualifications

1+ years experience in an agency, consulting, or marketing environment preferred

Benefits

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching