πSpain
Audience Acquisition Specialist
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Pardon Inc.
π΅ $52k-$93k
πRemote - Worldwide
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Summary
Join Super Age as our Audience Acquisition Specialist and play a key role in expanding our subscriber base. You will strategize, execute, and analyze paid media campaigns across various platforms like Facebook, Google Ads, and TikTok. This position requires strong analytical skills, creativity, and a deep understanding of digital media buying to achieve subscriber acquisition goals efficiently. You will collaborate with design and copy teams, track key performance indicators (KPIs), and stay updated on digital advertising trends. The role is a contract position requiring 10-20 hours per week, with pay ranging from $25-$45 per hour based on experience.
Requirements
- 2 plus years of experience in media buying, performance marketing, or a similar role, ideally in a direct-to-consumer or email marketing-focused business
- Proven experience running campaigns on platforms such as Facebook Ads, Google Ads, native advertising networks, and TikTok Ads
- Strong analytical skills
- Proficiency in managing budgets and optimizing campaigns
- Ability to interpret data, identify trends, and make data-driven decisions
- Excellent communication and collaboration skills
- Familiarity with ad management platforms, campaign tracking tools, and CRM/email platforms
- Strong creative instincts to guide ad design and copy
- A self-starter mindset with the ability to thrive in a fast-paced, results-oriented environment
- Knowledge of audience segmentation and list-building strategies
Responsibilities
- Plan and execute paid media campaigns across platforms like Facebook, Google Ads, TikTok, native ad networks, and other relevant channels to acquire new subscribers
- Test new ad formats, creative concepts, and audience segments to optimize campaign performance
- Manage and allocate campaign budgets to achieve subscriber acquisition goals while maintaining a target cost per acquisition (CPA)
- Continuously monitor spend and adjust as needed to maximize ROI
- Work closely with the design and copy teams to develop compelling ad creatives that resonate with target audiences
- Provide data-driven insights to guide creative revisions and future content
- Track, analyze, and report on key performance metrics (KPIs) such as CPA, ROI, click-through rates, and subscriber retention rates
- Conduct A/B testing on campaigns to optimize performance
- Generate insights and provide recommendations to improve campaign effectiveness
- Stay up-to-date with digital advertising trends, platform updates, and audience behaviors
- Identify emerging channels and opportunities for audience growth
Preferred Qualifications
Familiarity with affiliate marketing or programmatic advertising
Benefits
- $25 - $45 an hour
- This role will require roughly 10-20 hours of work per week
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