Remote Mobile User Acquisition Specialist

Summary

Join our team as a Mobile User Acquisition Specialist and contribute to creating paid social media campaign strategies for mobile apps. As a key member of our team, you will own and develop social media plans, create and optimize Google Search, UAC campaigns, and Apple Search Ads. If you have experience with UAC and Apple Search Ads, proficiency in Facebook and Instagram Ads, and strong analytical skills, we want to hear from you!

Requirements

• More than 2 years of experience with UAC and Apple Search Ads
• Broad experience in working in mobile apps projects
• Proficient in Facebook and Instagram Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager and MMPs
• Advanced level in Google Ads Editor, Power Editor & Facebook Ads Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English and Spanish
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Responsibilities

• Create a paid social media campaign strategy for Mobile Apps
• Own and develop a social media plan including photo and video content
• Create and optimize Google Search, UAC campaigns and Apple Search Ads
• Identify new channels with opportunity to grow and expand the brand
• Enjoy creating copies and editing them
• Execute AB tests, collect and analyze data, and insights in order to achieve maximum ROI in Social Media platforms
• Optimize copy and landing pages for paid social and display ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Ads KPIs

Preferred Qualifications

Twitter, Snapchat, TikTok Ads experience is a plus

Benefits

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Other: ticket restaurant, nursery tickets
• Budget for team-building activities