Digital Acquisition Marketing Specialist

Summary

Join our employee-owned company as a Digital Acquisition Marketing Specialist! This remote or hybrid role involves managing and analyzing paid media campaigns across various platforms, collaborating with internal teams and external agencies. You will optimize spending for sales growth, conduct A/B testing, and analyze campaign performance. The ideal candidate possesses strong analytical skills, experience in digital acquisition marketing, and a knack for data-driven decision-making. We offer a comprehensive benefits package including 100% employer-paid healthcare, 401k matching, paid time off, professional development opportunities, and various bonuses and incentives.

Requirements

High school Diploma or GED

Responsibilities

• Set up, manage, and analyze paid media campaigns
• Optimize spend for sales growth while achieving ROI goals
• Collaborate with team members from various departments
• Manage external partners and agencies
• Conduct A/B tests for creatives and landing pages
• Develop a conversion rate optimization strategy and testing plan
• Track and analyze the performance of each advertising channel and campaign
• Optimize the sales funnel, including SEO, customer support, and the branded site
• Review new content submissions and provide feedback
• Stay updated on industry standards and new media programs/opportunities
• Act as the point person for individual customer acquisition funnels

Preferred Qualifications

• Possess a knack for mathematics and analytics
• Be open to learning new concepts and systems
• Have strong attention to detail
• Be able to juggle multiple projects and prioritize workload
• Possess excellent communication skills (verbal and written)
• Be self-motivated and driven to achieve greatness
• Have 1-3 years of experience in digital marketing, preferably in digital acquisition/performance marketing
• Be a native advertising expert with experience on platforms like Taboola and Outbrain
• Have experience with A/B testing and optimizing sales funnels
• Be proficient in spreadsheets (Microsoft Excel and Google Docs)
• Be comfortable with basic image editing using Photoshop
• Have experience with Salesforce

Benefits

• Comprehensive healthcare coverage – 100% of premiums for medical, dental, and vision plans for employee-only plans
• Charity sponsorships
• 401k matching (up to 3.5%)
• 6 paid sick and mental health days
• Employee Assistance Program
• Free weekly yoga and meditation classes
• Additional mental health benefits
• Employee Stock Ownership Plan
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
• Tuition reimbursement program
• Potential to earn up to 2 extra weeks of pay each month based on KPI achievement
• Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees
• Fully stocked kitchen and free on-site gym (for Woodland Hills office)
• Virtual and in-person company events