Audience Growth Manager

Summary

Join Highsnobiety, a leading brand in style and culture, as our Audience Growth Manager! In this role, you will leverage your SEO expertise and data analysis skills to drive traffic, engagement, and revenue across our content and commerce platforms. You will collaborate with various teams, implement SEO best practices, and develop insightful reports. This position requires 5+ years of experience in audience development or SEO, strong technical skills, and excellent communication abilities. Highsnobiety offers a dynamic work environment, flexible hybrid work policy, and attractive employee benefits.

Requirements

• 5+ years experience in audience development, SEO, or digital strategy - ideally in publishing, e-commerce, or content-focused environments
• Deep technical knowledge of SEO across on-page, off-page, and technical implementations
• Familiarity with affiliate marketing, e-commerce content monetization, and commerce-focused editorial workflows
• Advanced experience with Google Analytics, Search Console, and SEO and data specific platforms such as Looker
• Demonstrated experience in turning complex data sets into meaningful reports and presentations
• Excellent cross-functional communication skills - able to collaborate with editors, marketers, and engineers alike
• A passion for audience behavior, digital growth, and the evolving content landscape

Responsibilities

• Act as our in-house technical SEO specialist, leading best practices across editorial, shop, and technical SEO implementation
• Translate performance data into actionable insights that drive traffic, engagement, and revenue across content and commerce
• Collaborate with key stakeholders - including channel owners (web, social, email, app) - to optimize acquisition and retention strategies
• Build and maintain easy-to-understand reporting frameworks for internal stakeholders, measuring key KPIs tied to content and audience development
• Keep the company ahead of the curve by monitoring SEO trends, algorithm updates, and changes in search behavior
• Ensure content strategy aligns with broader business goals, supporting both brand growth and monetisation efforts
• Take ownership of ASO (App Store Optimization), including managing app store descriptions, keyword research, and performance monitoring
• Identify new growth opportunities such as AI, emerging content formats, structured data enhancements, or platform-specific distribution strategies
• Support affiliate and monetisation strategies through SEO-driven content recommendations and link optimization
• Work with external SEO consultants or agencies when required, managing briefs, budgets, and performance evaluations

Preferred Qualifications

• Passion for AI and its implications for Audience Development
• Working knowledge of App Store Optimization (ASO) principles and tools

Benefits

• A bright and spacious design headquarter, which reflects our brand and focuses on employee well-being and sustainability, located close to U Kurfürstenstraße
• The opportunity to shape the company and help build a global brand in a motivating, international and diverse work atmosphere
• High degree of responsibility, creativity, originality, independence and creative autonomy
• We are constantly prioritizing attention on DEIB with internal trainings, workshops, parent friendly policies and our Employee Resource Groups (HighPower, HighPride, HighDreams & HighCulture)
• 2 extra days off globally for all employees on International Women's Day and Juneteenth
• Flexible hybrid working policy, dog friendly office, and a 5 weeks/year remote international working option
• Access to visa support for employees relocating to Germany if needed
• Attractive employee benefits (e.g. discounts in our online shop, performance based bonus, ClassPass, access to mental well-being platform "OpenUp", bike leasing, sabbatical option)