Senior Growth Strategist

Summary

Join McGaw.io as a Senior Growth Strategist and lead client growth strategies, focusing on conversion and lifecycle marketing to generate measurable revenue. You will collaborate with clients and internal teams to build strategic roadmaps, analyze data, and execute strategies using tools like Segment, Braze, Amplitude, and HubSpot. This role demands strong analytical skills, client management expertise, and a proven track record of driving revenue growth. You will be responsible for defining success metrics, managing projects, and delivering world-class client communication. The ideal candidate possesses extensive experience in digital marketing, CRO, and lifecycle marketing, along with a deep understanding of marketing analytics and experimentation. McGaw.io offers a fully remote and flexible work environment with competitive benefits.

Requirements

• 10+ years in digital marketing or growth-focused roles (agency, consulting, or startup preferred)
• Strong expertise in CRO, lifecycle marketing, and funnel optimization
• Hands-on experience with Customer Data Platforms (Segment strongly preferred), journey orchestration tools (Braze, Iterable, etc.), and web personalization
• Deep understanding of marketing analytics and experimentation
• Strong communication and client-facing skills—you can explain the “why” as well as the “what”
• Track record of owning outcomes and improving revenue through strategy
• Proven ability to work independently, manage client relationships, and deliver results without handholding
• Experience working at a company with <100 people and one with >200 people

Responsibilities

• Lead discovery with clients to understand their funnel, revenue drivers, and conversion blockers
• Build strategic roadmaps that increase revenue through lifecycle marketing, CRO, and personalization
• Analyze funnel data and behavior analytics to uncover optimization opportunities
• Define and measure success metrics using tools like Amplitude, GA4, HubSpot, or Mixpanel
• Collaborate with technical teammates to execute Segment CDP implementations, audience building, and lifecycle journeys
• Serve as a primary point-of-contact for client strategy, insights, and performance reviews
• Write and present growth reports and data-driven recommendations with confidence and clarity
• Scope and estimate new projects and change requests to ensure profitability and alignment with business goals
• Manage resource planning and stay within scope, while still identifying new upsell opportunities
• Deliver world-class client communication, clarity, and leadership

Preferred Qualifications

• You’ve never worked in an agency or consultancy environment
• You only have enterprise experience
• You’ve never built a strategic growth plan or owned client outcomes
• You’re not fluent in lifecycle marketing, analytics tools, and CDPs
• You haven’t posted or engaged on LinkedIn in the last 3 months
• You’re looking to manage a team rather than own client relationships directly

Benefits

• Fully remote and flexible hours
• Premium health, dental, and vision insurance
• Unlimited PTO
• $25/month Starbucks allowance
• $50/month Uber Eats allowance
• Company laptop, monitor, and equipment
• Paid maternity/paternity leave
• 401k with 3% company contribution
• Deep investment in your training and development
• A radically transparent workplace culture
• The freedom to do the best work of your career