Growth Marketing Creative Strategist

Summary

Join our client, a fast-growing platform supporting small businesses, as a Performance Creative Strategist. This 3-6 month remote contract position (15-30 hrs/week) offers an hourly rate of $70-85. You will partner with marketing and creative leads to define strategic direction for performance content, develop messaging frameworks, and establish creative testing methodologies. Responsibilities include developing creative briefs, collaborating with cross-functional teams, monitoring performance across paid channels, and recommending optimizations. The ideal candidate possesses 7+ years of experience in performance marketing strategy with a strong creative lens, expertise in B2B growth marketing, and deep experience with Meta ads and mobile-first content optimization. This role requires strong analytical skills and the ability to translate data into creative insights.

Requirements

• 7–10+ years of experience in performance marketing strategy with a strong creative lens
• Proven expertise in B2B growth marketing, especially subscription and conversion-driven campaigns
• Deep experience with Meta ads and mobile-first content optimization
• Strong analytical skills with ability to interpret performance data and translate it into creative insights
• Familiarity with briefing and collaborating across cross-functional teams including creative, growth, brand, and analytics

Responsibilities

• Partner with the Growth Marketing Lead, Brand Lead and Creative Director to set strategic direction for performance content
• Define messaging frameworks and media models that balance brand voice with business outcomes
• Help define creative testing methodologies and develop a rhythm of learning that informs ongoing creative decisions
• Develop strategic themes, concepts, and messaging that balance brand voice with performance outcomes
• Translate strategic direction into clear, actionable creative briefs for internal and external teams
• Coordinate closely with creative, growth, brand, and analytics stakeholders to ensure alignment across teams
• Leverage the existing content library while identifying opportunities for new asset creation
• Monitor creative performance across Meta and other paid channels with a focus on conversion and subscription KPIs
• Identify trends and outliers, drawing actionable insights from ongoing test-and-learn cycles
• Recommend optimizations to creative execution, audience targeting, and messaging
• Support the development of 4–6 high-impact, mobile-first creative assets per month, including: 15–30 second video ads
• Static and carousel image variants
• Ensure assets are designed with platform-specific best practices and conversion goals in mind
• Serve as a cross-functional advisor to help the team understand how to balance brand equity with performance imperatives
• Bring a strong POV on where to push creatively, strategically, and tactically
• Guide the evolution of a reliable, fast-moving creative testing system

Preferred Qualifications

• Strategic, proactive, and comfortable navigating ambiguity
• Strong communicator and collaborator, able to influence without direct authority
• Curious, iterative, and always looking to improve outcomes through testing and insight
• Creative-minded with a performance-first mentality

Benefits

• Hourly Rate: $70-85/hr
• Location: Remote in the US
• Hours/wk: 15–30 hrs/week (depending on project phase)