Automation Specialist

Summary

Join our team as a HubSpot & Marketing Specialist and play a pivotal role in optimizing our client's HubSpot instances to drive efficiency across marketing, sales, and customer service teams. You will be responsible for the end-to-end setup and management of HubSpot, including devising marketing strategies, automating workflows, and creating content across email and social media. This role requires a comprehensive understanding of HubSpot and its various features, as well as experience in developing and implementing marketing automation strategies. You will collaborate with cross-functional teams, train team members on HubSpot best practices, and stay up-to-date with the latest HubSpot updates. The work environment is fast-paced, high-energy, and supportive, with a focus on work-life balance and team collaboration. We offer a range of benefits, including team social events, access to resources, and a commission structure for bringing in new clients.

Requirements

5+ years experience

Responsibilities

• Conduct a comprehensive assessment of our client’s HubSpot setup and make recommendations for improvements
• Implement and configure HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub to the proposed improvements
• Design, build, and optimise automated workflows in HubSpot to streamline lead nurturing, customer onboarding, and sales processes
• Create personalised email automation sequences and lead scoring models to improve lead conversion rates
• Develop and maintain a data segmentation strategy to ensure relevant and targeted communication with leads and customers
• Regularly clean and update contact lists to maintain data accuracy
• Generate reports and dashboards in HubSpot to monitor the performance of marketing campaigns, sales funnels, and customer service interactions
• Produce copy and formatting for email marketing campaigns
• Schedule social media content with targeted copy and hash tags
• Apply other social media strategies
• Collaborate with cross-functional teams to integrate HubSpot with other software applications and tools in our tech stack
• Ensure seamless data flow between HubSpot and other systems, such as CRM and analytics platforms
• Train team members on HubSpot best practices, automation techniques, and the use of HubSpot features
• Stay up-to-date with the latest HubSpot updates and share knowledge within the organisation

Benefits

• Be an important part of a wide range of projects across different disciplines, nationally and internationally
• Be exposed to different industries – expanding your horizon into different types of works and clientele
• We have a team social event every second of Friday
• Have a wide range of resources under your fingertips such as eBooks, music and training resources
• Have the opportunity to benefit from extra income when you bring in new client opportunities through our commission structure