Marketing Automation Specialist

Summary

Join a dynamic marketing agency as a Funnel Hacker to create, test, and optimize high-converting funnels for diverse clients. This fully remote position (9 AM - 5 PM EST) requires expertise in marketing automation, specifically using platforms like ClickFunnels, GHL, and HubSpot. You will design and implement Tripwire funnels, conduct A/B testing, create wireframes, and develop comprehensive funnel strategies. Collaboration with marketing teams and stakeholders is crucial, as is tracking and analyzing funnel performance. The ideal candidate possesses 3+ years of experience in funnel building and optimization, along with proficiency in various funnel-building tools and strong analytical skills.

Requirements

• Experience: 3+ years of experience in funnel building, strategy, and optimization
• Tools: Proficiency in ClickFunnels, GHL, HubSpot, or similar funnel-building platforms. Experience with A/B testing tools is a must
• Wireframing: Experience in wireframing and developing user-centric, high-converting funnel layouts
• Analytical Skills: Strong understanding of funnel analytics and metrics, with a focus on improving conversion rates and overall performance
• Problem-Solving: Ability to think strategically and creatively to address funnel challenges and find optimal solutions
• Marketing Knowledge: Strong understanding of digital marketing and how funnels fit into larger marketing strategies, including email automation and lead generation

Responsibilities

• Design and implement high-converting funnels on ClickFunnels, GHL, and HubSpot, specifically focusing on Tripwire funnels
• Conduct A/B tests on funnels to optimize conversion rates, test different strategies, and adjust accordingly
• Create wireframes for funnels, ensuring the user experience is intuitive, seamless, and conversion-driven
• Develop funnel strategies that align with business goals, focusing on increasing sales, leads, and engagement for clients
• Work directly with development teams to implement and test funnel systems
• Work with marketing teams and stakeholders to ensure the funnels align with overarching campaigns and business objectives
• Track and analyze funnel performance, producing reports to assess funnel success and identify areas for improvement

Preferred Qualifications

• Experience with additional funnel-building tools like Kajabi, ActiveCampaign, or LeadPages
• Familiarity with e-commerce funnels, especially those focusing on Tripwire or low-ticket offers
• Knowledge of landing page and conversion rate optimization strategies
• Basic understanding of HTML/CSS for funnel customization

Benefits

Fully Remote, 9 AM - 5 PM EST