HomeBuddy is hiring a
B2B Content Specialist

Summary

The job is for a Content Marketing Manager at HomeBuddy, a fast-growing home improvement platform. The role involves managing website content, coordinating marketing initiatives, distributing content across platforms, handling client reviews, reporting and analysis, content creation, creating educational materials, and maintaining a content calendar.

Requirements

• At least 3 years of content marketing experience
• Proven track record of creating & distributing content and managing the website content through the CMS
• Fluent in English (verbal and written)
• Strong negotiation, communication, and relationship-building skills
• Experience with Google Analytics and deep knowledge of content metrics
• Able to show multiple examples of content you created that was highly engaging for your target audience

Responsibilities

• Manage Website Content: Oversee and update content on the company website through the CMS, as well as building new pages from available templates
• Coordinate Marketing Initiatives: Collaborate with design and copy teams to execute direct buys and cross promotions, while communicating with partners to align on content distribution strategies & timelines
• Distribute Content Across Platforms: Ensure timely distribution of content through LinkedIn, Facebook, and other marketing platforms to maximize reach and engagement with the target audience
• Support Marketing Collateral: Assist in the development and refinement of marketing collateral, including ebooks, one-pagers, and other promotional materials to support various campaigns
• Handle Client Reviews: Assis in the client interviews & video testimonials creation
• Reporting and Analysis: Constantly analyze content performance metrics, set the benchmarks, and communicate with the data team to continuously refine & improve the reporting to optimize content strategies
• Content Creation: Develop high-quality content from raw materials, including webinars and videos, transforming them into polished assets such as blog posts, social media content, and other digital formats
• Create Educational Materials: Produce ebooks, one-pagers, and other educational content to support marketing efforts and enhance client engagement
• Maintain Content Calendar: Maintain a content calendar to organize production schedules, ensuring that all content is delivered on time and aligns with overall marketing objectives

Preferred Qualifications

Experience in the Home Improvement industry

Benefits

• Enjoy the freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours
• Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays
• Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity
• Feel valued and appreciated with an industry-leading compensation package
• Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success
• Enhance your well-being with our allowance program covering fitness activities and mental health programs
• Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences