B2B Growth Marketing Specialist

Summary

Join Canva's B2B growth marketing team and lead the development and execution of go-to-market strategies to scale Canva Enterprise. You will translate strategies into actionable briefs, design and run growth experiments, establish efficient workflows, define success metrics, and develop repeatable frameworks. This role requires experience in growth strategy or growth marketing within a B2B SaaS environment, a track record of delivering measurable impact, and strong analytical and communication skills. The position offers the flexibility of remote work and the opportunity to contribute to a rapidly growing company. Canva celebrates diverse skills and backgrounds, encouraging applications from individuals who may not perfectly match all listed requirements. The team is focused on driving awareness for Canva as a workplace design tool and expanding its use among workplace teams.

Requirements

• You have experience in growth strategy or growth marketing roles, ideally within a B2B SaaS environment
• You’ve owned go-to-market strategies for specific customer segments, ICPs, or verticals — and have a track record of delivering measurable impact
• You understand a wide range of marketing levers and channels — from performance and lifecycle marketing to web and content — and know how they work together to drive scalable growth
• You bring a sharp analytical mindset and feel confident diving into data, interpreting trends, understanding statistical significance, and collaborating with analysts to turn insights into action
• You’re comfortable engaging with a diverse range of stakeholders, including senior leaders, and are skilled at influencing through collaboration and strategic communication
• You think in systems, take ownership, stay persistent in the face of ambiguity, and sweat the details that drive results

Responsibilities

• Growth Marketing Strategy: You’ll lead the development, prioritization, and execution of go-to-market strategies to scale Canva Enterprise within high-potential verticals. This includes close collaboration with the B2B Verticals Lead, Product Marketing, Sales, Content, and Product teams
• Tactical Execution: You’ll bring strategy to life by translating it into clear, actionable briefs — working with cross-functional leads across performance marketing, lifecycle, web, events, and more to launch impactful campaigns
• Experimentation & Flywheels: You’ll design and run growth experiments to test new ideas, while identifying opportunities to build scalable marketing flywheels that drive acquisition, expansion, and engagement
• Operational Excellence: You’ll help establish the right creative cadences, workflows, and resourcing needed to move fast and double down on what works
• Measurement & Insights: You’ll define what success looks like — partnering with Data and Marketing Ops to build and iterate on dashboards, using insights to continuously optimize your approach
• Playbook Development: You’ll codify what you learn into repeatable frameworks that guide how Canva scales vertical marketing across multiple industries

Benefits

As a Contract or Freelancer at Canva you can work remotely in the country listed on this job ad, meaning you have ultimate flexibility