Growth Marketing Specialist

Summary

Join Bitso Business, a leading cryptocurrency platform in Latin America, as a Marketing Growth Specialist. You will play a key role in scaling B2B marketing efforts, leveraging expertise in enterprise marketing, CRM optimization, and full-funnel growth strategies. Responsibilities include managing HubSpot, building lead scoring models, optimizing email marketing workflows, analyzing conversion rates, developing ABM campaigns, and managing paid media campaigns. You will collaborate with sales, customer success, and product marketing teams. The ideal candidate has 5-8 years of B2B growth marketing experience, proficiency in HubSpot, and a strong analytical mindset. This role offers a remote-first work environment, unlimited paid time off, employee stock options, and premium health, dental, and life insurance.

Requirements

• Located in LATAM with preference in Mexico, Colombia, Brazil and Argetina
• 5-8 years of experience in B2B growth marketing, CRM management, and/or enterprise marketing, preferably within fintech, payments, or crypto sectors
• Proficiency in HubSpot (required); familiarity with lead scoring models, CRM workflows, and database management
• Strong background in designing and managing paid media and lead generation campaigns
• Analytical, data-driven mindset with the ability to translate insights into action
• Experience with tools like Sales Navigator, Apollo, Meet Alfred, or similar
• Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, and external partners
• Ability to manage multiple projects independently in a fast-paced, high-growth environment
• Excellent verbal and written communication skills in English (Spanish is a plus)

Responsibilities

• Marketing Automation & CRM (HubSpot)
• Own and optimize HubSpot, ensuring seamless data flow between marketing and sales systems
• Build and refine lead scoring models to prioritize high-intent prospects and improve handoff quality
• Manage email marketing automation workflows, including nurture sequences, re-engagement campaigns, and onboarding series
• Maintain clean, structured, and compliant data management to enable accurate reporting and decision-making
• Sales Process & Conversion Optimization
• Analyze conversion rates at every stage of the sales funnel to identify bottlenecks and opportunities
• Partner with Sales teams to improve the lead handoff process, ensuring the highest quality leads are prioritized
• Develop and execute ABM (Account-Based Marketing) campaigns, creating personalized, multi-channel engagement strategies for high-value enterprise accounts
• Customer Lifecycle Management (CLM) & Retention Campaigns
• Design and implement multi-touch campaigns that guide prospects through the funnel to conversion
• Create upsell and cross-sell strategies to increase revenue from existing enterprise customers
• Collaborate with Customer Success teams to improve engagement, retention, and reduce churn
• Paid Media & Demand Generation
• Plan and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, and other industry-specific channels) focused on driving high-quality leads
• Collaborate with internal teams or external agencies to optimize media spend and maximize ROI
• Continuously run A/B tests to enhance ad performance, targeting, and messaging effectiveness
• Continuos Optimization
• Lead on-page SEO strategy (keywords, meta descriptions, technical audits) to improve Bitso Business’s organic visibility
• Monitor website performance metrics (traffic, bounce rate, engagement, conversions) and propose optimizations
• Develop A/B tests and user journey experiments to improve landing page conversion rates
• Work with design and content teams to continuously refine website UX for lead generation goals
• Reporting & Analytics
• Track, analyze, and report on key growth metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), MQL-to-SQL conversion rates, and pipeline velocity
• Build and maintain dashboards to provide real-time insights into marketing and sales performance
• Use data-driven insights to optimize messaging, targeting strategies, campaign performance, and sales enablement initiatives

Preferred Qualifications

Highly desired: experience working with ABM tools or techniques

Benefits

• Me Time program, including unlimited paid time off
• Remote-first work environment
• Employee Stock Option program
• Zero trading fees through our Bitso Alpha app
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more