Influencer Marketing Specialist

Summary

Join Upwork's Social Media and Influencer team as an Influencer Marketing Specialist and play a key role in executing influencer marketing programs. You will support the Influencer Marketing Manager, collaborating with cross-functional teams to drive brand awareness and conversion. Responsibilities include managing influencer campaigns, identifying relevant influencers, and aligning with integrated marketing plans. You will also track campaign performance, communicate with partners, and contribute to cultural and entertainment marketing initiatives. This is a 40-hour-per-week engagement through Upwork’s Hybrid Workforce Solutions Team. The ideal candidate will have 2-3 years of experience in influencer marketing and strong project management skills.

Requirements

• Proven experience 2-3 years in influencer marketing with an agency or brand, plus experience in contributing to campaign execution and translating strategic direction into actionable marketing tactics
• Demonstrated ability in project management, including managing timelines, details, and budgets effectively
• Strong attention to detail and critical thinking skills, coupled with excellent verbal and written communication abilities
• Ability to thrive in a collaborative and fast-paced environment, supporting relationships with multiple stakeholders and cross-functional business partners
• Proactive in bringing fresh ideas to the team regarding market and cultural trends, growth opportunities, and emerging insights to enhance campaigns
• Hands-on and ready to contribute directly to campaign execution, with the flexibility to adapt to changing priorities
• Understanding of social media platforms and their relevance to creators, influencers, and trends within B2B and/or B2C marketing

Responsibilities

• Support the Influencer Marketing Manager in the execution of Upwork’s influencer marketing strategy, focusing on the day-to-day management of influencer campaigns that drive brand awareness, consideration, increase engagement, and conversion
• Lead the tactical execution of influencer marketing campaigns, working closely with cross-functional partners to ensure talent selection, messaging, deliverables and briefs align with marketing goals
• Collaborate with the Influencer Marketing Manager and project marketing managers to identify relevant influencer verticals, key product messages that support business objectives, and discover and vet prospective influencers based on campaign-specific criteria
• Assist in communicating influencer marketing plans and updates to various cross-functional (XFN) partners to ensure alignment with Integrated Marketing plans
• Support the day-to-day management of influencer campaigns, including tracking timelines and deliverables, communicating with influencer partners directly, reviewing content, and facilitating the content approval process with cross-functional teams
• Assist in managing content creators; this includes a dedicated group of creators who specifically produce content for Upwork's social media channels, for both paid and organic placements
• Partner closely with the social media teams to align on their social calendar and identify optimal opportunities for influencer content integration
• Assist in compiling monthly, quarterly, and ad-hoc campaign performance reports to measure effectiveness and overall impact on marketing goals
• Support internal communication to cross-functional partners and departments on active campaigns, providing performance updates and key learnings
• Provide support for cultural and entertainment marketing initiatives, which may include integrations, brand and celebrity partnerships, activations, and brand campaigns, in alignment with marketing plans

Preferred Qualifications

Skilled in CreatorIQ or a similar tool for building and managing influencer campaigns from start-to-finish