B2B Inbound Marketing Manager

Summary

Join HomeBuddy as the Inbound Marketing Manager and own the inbound marketing function, executing and managing initiatives to drive lead generation and nurture contractor leads. This remote, full-time position offers flexible hours with core working hours from 9 AM to 2 PM CDT, Monday-Thursday. You will manage a small team, oversee content creation, plan trade shows and events, and create detailed performance reports. The ideal candidate has 4+ years of B2B inbound marketing experience, including 2+ years in management, and proficiency in HubSpot and Google Analytics. HomeBuddy offers flexible work hours, paid time off, partially paid work equipment, competitive compensation, bonuses, wellness program allowance, and paid training opportunities.

Requirements

• 4+ years of experience in B2B inbound marketing, with at least 2 years in a management role
• Ability to create reports in HubSpot and navigate the Marketing hub in HubSpot
• Demonstrated ability to lead and manage remote teams, with a focus on coaching, execution and results
• Strong background in inbound marketing strategies, content marketing, and lead nurturing
• Proficient in using analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and report on marketing performance. Strong focus on KPIs and metrics
• Experience overseeing and coordinating trade shows, conferences, and events
• Self-starter who thrives in a fast-paced environment and takes the initiative to drive projects forward with minimal supervision
• Ability to manage multiple priorities, adapt to changing business needs, and be a key driver in inbound marketing innovation and experimentation
• Excellent written and verbal communication skills with a keen eye for detail. Ability to present data and results to stakeholders

Responsibilities

• Implement and manage inbound marketing strategies that align with HomeBuddy's growth objectives
• Manage and mentor a small team, including a Marketing Specialist and a Content Specialist. Foster a collaborative and productive remote work environment, focusing on personal and professional growth
• Oversee content creation and distribution efforts, ensuring that all content aligns with HomeBuddy's brand voice, is optimized for SEO, and effectively nurtures leads
• Work closely with the Marketing Specialist to plan, manage, and execute trade shows and events, ensuring all details are covered and marketing collateral is aligned with campaign objectives
• Create detailed reports to track marketing performance, including lead generation, conversion rates, churn rates, and overall ROI. Use data to inform decision-making and refine marketing strategies. Ad hoc reporting as needed
• Continuously optimize inbound marketing processes, ensuring maximum efficiency and effectiveness of all campaigns

Preferred Qualifications

• Experience in the Home Improvement Industry
• Experience creating reports in ThoughtSpot

Benefits

• Freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours
• Harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays
• Work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity
• Industry-leading compensation package
• Recognition and rewards for both outstanding individual efforts leading to extraordinary results and our team success
• Allowance program covering fitness activities and mental health programs
• Paid training opportunities, including courses, events, and conferences