Product Marketing Manager

Summary

Join Dayshape, an award-winning software scale-up, as their Product Marketing Manager and play a pivotal role in showcasing their AI-powered resource management platform to the market. You will be responsible for executing the product marketing plan, creating sales enablement materials, developing value propositions, conducting market research, and analyzing competitor information. Collaborate with the product and commercial teams to ensure effective product showcasing and contribute to the overall marketing objectives and pipeline growth. This hands-on role demands strong product marketing experience in B2B SaaS, understanding of B2B sales cycles, excellent communication skills, and cross-functional collaboration abilities. The position offers a competitive salary, professional development opportunities, generous paid time off, and various benefits including private healthcare, income protection, and a matched pension scheme. Dayshape fosters a friendly, inclusive, and ambitious work environment with a hybrid working model.

Requirements

• Strong product marketing experience - B2B SaaS highly preferred
• Understanding of B2B sales cycles – particularly product marketing requirements through high value, low volume sales pipelines
• Strong written and verbal communication with proven storytelling skills and the ability to translate technical information into impactful, high level marketing messaging
• Highly adept at cross-functional collaboration and senior stakeholder management. Comfortable holding colleagues to account on deliverables whilst maintaining strong relationships
• Experienced at – and comfortable with – interviewing customers and prospects, assimilating information into actionable insights
• Experience using marketing automation platforms - HubSpot preferred
• Self-motivated and organised, you act at the appropriate pace by balancing importance and urgency and seeking support from management and colleagues when needed

Responsibilities

• Act as a conduit between product and our commercial teams to ensure our product is showcased to best effect to prospects and customers
• Market research: conduct win/loss reviews, customer interviews and analyst relations
• Messaging development: Create and maintain compelling, differentiated value propositions and product messaging for new and existing markets and features
• Competitor intel: Collate, analyse and disseminate information to the business
• Work with marketing leadership to develop the product marketing strategy and plan, including new product launches where required
• Create engaging product marketing content in appropriate formats suitable for a range of channels that showcases Dayshape’s USPs
• Manage our presence on relevant software review sites globally to ensure they are maximized to help attract inbound leads
• Sales enablement: Work with the commercial teams and broader marketing team to develop content that supports quality commercial conversations
• Marketing performance analysis: Monitor and report on product marketing initiatives make recommendations for improvement
• Act as a brand guardian, ensuring all material/collateral remains on brand and on message
• Budget and agency management where required

Preferred Qualifications

• Knowledge of professional services organisations, particularly accounting firms
• A background in resource management, ERP, PSA or PPM software
• Knowledge of April Dunford’s methodologies - we’re big fans!

Benefits

• Salary c.£45,000-58,000 depending on experience
• At least £1,000 per year to spend on professional and personal development
• 33 days' holiday per year (including bank holidays), increasing by 1 day each year to a maximum of 40 days
• Paid four-week sabbatical in your fifth anniversary year on top of your holiday entitlement
• Enhanced family leave policies
• Private healthcare and rewards through Vitality
• Income protection and death in service cover
• Matched 5% auto-enrolment workplace pension scheme
• Access to wellbeing offerings, such as our Employee Assistance Programme and a dedicated counselling service
• Regular All Hands meeting for inspiration and over-communication
• Time out of the working week for team socials each month, with a mix of in-person and virtual options: past events include hiking, family BBQs, board games and at-home cocktail classes!