Beverage Territory Manager

Summary

Join our growing team as a Territory Manager and spearhead the expansion of our award-winning hemp-derived THC beverage brand, Señorita, across Georgia. This role demands a dynamic and entrepreneurial individual comfortable with a fast-paced, startup environment. You will develop and execute a comprehensive territory plan, build relationships with retail partners, drive sales, and educate consumers about our products. The position requires significant travel (75-100%) within Georgia, with remote work when not traveling. This role offers significant growth opportunities as the business expands. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up.

Requirements

• Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment
• Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground
• Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Responsibilities

• Develop and execute a comprehensive territory plan to grow the Señorita brand today and broader beverage portfolio over time
• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities
• Establish sales targets and performance metrics to track success
• Manage distributor planning and coordination to ensure strong execution in market and aligned goals
• Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders
• Drive sales through product placement, promotions, and education within target accounts
• Secure new accounts and expand distribution within your assigned region
• Be an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product
• Develop and implement marketing initiatives and in-store activations to boost brand visibility
• Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence
• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
• Work closely with internal teams to refine strategies based on field feedback
• Lay the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team grows
• Mentor and support team members as the territory expands

Preferred Qualifications

• Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus
• Passion for Innovation: Excited to champion a new category and educate consumers about the product

Benefits

• This role offers significant growth opportunities as the business expands
• If you are not traveling, you will work remotely