Beverage Territory Manager

Summary

Join our growing team and help bring safe, trusted cannabis products to more consumers. As a Territory Manager, you will spearhead the growth of our award-winning hemp-derived THC beverage brands, Señorita and Rythm. This role demands strategic planning and hands-on execution in a fast-paced environment. You will be responsible for market strategy, sales, brand advocacy, and team development. Significant growth opportunities exist as the business expands. The ideal candidate is resourceful, driven, and comfortable with a hands-on approach.

Requirements

• Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment
• Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground
• Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

Responsibilities

• Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands today, as well as broader beverage portfolio over time
• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities
• Establish sales targets and performance metrics to track success
• Manage distributor planning and coordination to ensure strong execution in market and aligned goals
• Act as the face of the Señorita and Rythm brands in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders
• Drive sales through product placement, promotions, and education within target accounts
• Secure new accounts and expand distribution within your assigned region
• Be an expert on the Señorita and Rythm brands and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product
• Develop and implement marketing initiatives and in-store activations to boost brand visibility
• Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence
• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
• Work closely with internal teams to refine strategies based on field feedback
• Establish a team of account executives, steering the hiring and training of new personnel ino the market and defining the go-to-market team structure and priorities
• Mentor and support team members as the territory expands

Preferred Qualifications

• Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus
• Passion for Innovation: Excited to champion a new category and educate consumers about the product
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry

Benefits

Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance