Brand Designer

Summary

Join UpKeep, a leading cloud-based Asset Operations Management software company, as a Senior Brand Designer! Lead the development and execution of branding and design initiatives, ensuring a consistent and compelling brand identity across all platforms. Collaborate with cross-functional teams to shape and manage UpKeep’s visual identity. You will translate brand strategy into innovative visual concepts and oversee creative projects from concept to execution. This LatAm-based role requires 5+ years of experience in brand design, including at least 2 years in a senior role. UpKeep offers a competitive annual rate and a flexible remote work environment.

Requirements

• 5+ years of experience in brand design, with at least 2 years in a senior or leadership role
• Proven track record of developing and implementing successful branding initiatives
• Expert proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, or equivalent software
• Strong understanding of typography, color theory, and layout principles
• Excellent communication and presentation skills
• Ability to manage multiple projects and prioritize deadlines in a fast-paced environment

Responsibilities

• Develop and refine visual brand guidelines, ensuring consistency across all platforms and mediums
• Design illustrations, images, color palettes, and other brand assets that align with the company's guidelines
• Translate brand strategy into innovative and engaging visual concepts
• Lead and oversee creative projects, from concept to execution, ensuring high-quality design standards
• Collaborate with marketing, product, and content teams to create collateral, presentations, and web assets that enhance brand awareness and engagement
• Present ideas, concepts, and designs to stakeholders, incorporating feedback effectively
• Partner with product design teams to ensure branding is seamlessly integrated into digital products and systems
• Work closely with all teams to develop brand-aligned materials, including advertising, social media, and promotional campaigns

Preferred Qualifications

• Strategic thinker with a passion for storytelling and brand building
• Detail-oriented with a strong commitment to design excellence
• Collaborative mindset and ability to inspire and lead teams

Benefits

• Competitive annual rate
• Flexibility to work remote
• Stock options