Brand Manager / Product Manager

Summary

Join The Ambr Group as a data-driven Long-Tail ASIN Associate and play a critical role in our long-tail sales strategy. You will manage a diverse portfolio of ASINs, optimizing their performance on Amazon through PPC campaign management and listing optimization. Analyze performance data, refine ad strategies, and implement best practices to maximize sales and profitability. This position demands strong analytical skills, hands-on Amazon advertising experience, and a deep understanding of Amazon's marketplace. You will collaborate with cross-functional teams, troubleshoot issues, and ensure compliance with Amazon policies. The ideal candidate will have extensive experience in Amazon PPC and listing optimization, along with strong analytical and communication skills.

Requirements

• 5+ years of experience in Amazon PPC management and Brand Management
• Proven track record of optimizing and scaling Amazon advertising campaigns
• Hands-on experience with Amazon Seller Central or Vendor Central
• Strong analytical skills with experience in data-driven decision-making and performance tracking
• Proficiency in Excel, data analysis tools, and Amazon advertising platforms (e.g., Amazon DSP, Trellis, Perpetua, Pacvue, or similar)
• Excellent written and verbal communication skills for reporting insights and collaborating with cross-functional teams
• Ability to work independently, manage multiple priorities, and execute tasks with a high level of attention to detail
• Problem-solving mindset with the ability to identify issues, analyze root causes, and implement effective solutions
• Passion for e-commerce, digital marketing, and staying ahead of Amazon’s ever-evolving landscape

Responsibilities

• Own and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic, maximize ROI, and increase profitability
• Continuously analyze and adjust bids, budgets, and targeting strategies based on data-driven insights
• Conduct A/B testing on ad creatives, keywords, and bidding strategies to enhance campaign effectiveness
• Monitor ACoS, TACoS, CPC, CTR, and conversion rates to optimize spend and efficiency
• Stay updated on Amazon’s advertising tools, trends, and algorithm changes to refine ad strategies
• Manage and maintain a large portfolio of long-tail ASINs, ensuring their performance aligns with business goals
• Ensure product listings are fully optimized with compelling titles, bullet points, descriptions, images, and A+ Content
• Conduct in-depth keyword research and implement SEO best practices to improve organic ranking and visibility
• Use data analytics and reporting tools to monitor performance, identify gaps, and drive continuous improvements
• Analyze sales trends, profitability metrics, and ad performance to inform pricing, promotions, and inventory strategies
• Conduct competitor research to identify opportunities and threats in the marketplace
• Provide weekly and monthly reports on ASIN and PPC performance, offering actionable insights and recommendations
• Work closely with marketing, inventory, and creative teams to align strategies and enhance product performance
• Troubleshoot and resolve listing errors, suspensions, suppressed listings, and other account health issues
• Maintain compliance with Amazon policies and best practices, proactively adjusting strategies as needed

Benefits

• Work in a fast-growing, dynamic environment with opportunities to impact 44+ brands on Amazon
• Collaborate with a talented and data-driven team focused on optimizing product performance
• Gain hands-on experience with cutting-edge Amazon PPC strategies and best practices