Campaign Analyst

Summary

Join the Ad Council's Insights & Analytics team as a Campaign Analyst and play a key role in examining campaign performance across various media. You will provide strategic recommendations and actionable insights to optimize campaign performance, collaborating with multiple teams. The position offers a competitive salary ($72,000-$80,000 annually), an annual incentive, comprehensive benefits, and generous paid time off. Responsibilities include monitoring and analyzing campaign data, building campaign objectives and measurement strategies, creating reports and dashboards, and presenting findings to clients and internal teams. The ideal candidate will have 3+ years of experience in data-driven marketing or data analysis, strong proficiency in Google Analytics, and excellent communication skills.

Requirements

• 3+ years in data-driven marketing and/or data analysis
• Comfort with using data to guide clear strategic recommendations; Ability to communicate key insights and explain the “why” behind a recommendation
• Strong proficiency with Google Analytics (GA4)
• Ability to interpret and visualize data via Excel and PPT
• Ability to act in a technical role while being able to communicate complex concepts empathetically and effectively to both technical and non-technical internal and external stakeholders
• Demonstrable knowledge of analytics platforms, testing tools, and other BI tools
• Proven track record of driving analytical insights into tangible results
• Excellent communication, organizational and time prioritization skills
• A strong foundational understanding of digital and traditional media
• A self-starter with the ability to work effectively under minimal direction

Responsibilities

• Monitor and analyze a breadth of media, video, social, mobile and web data to provide insight into the performance of clients’ omni-channel marketing programs
• Work collaboratively and cross-functionally to build campaign objectives, identify measurable KPIs, and develop measurement strategies
• Ensure consistent and relevant analytics reporting across campaigns with the intent to optimize and influence strategic direction
• Help build out and maintain data visualization and dashboards to communicate campaign performance to internal and external partners
• Create and/or maintain Solution Design Reference documentation (SDRs) for campaign sites to ensure efficient Google Analytics tracking
• Reviewing Google Analytics tagging implementation
• Communicating and assessing levers for campaign optimization with Ad Council’s donated media model in mind
• Present comprehensive findings and recommendations to both clients and internal teams
• Conduct ad hoc analyses as needed to provide real-time insight on new campaign launches and high-profile events and issues
• Maintain a working knowledge and documentation of a variety of campaign projects to ensure analysis is founded in important context
• Represent the Analytics department within internal campaign-specific cross-functional teams, owning all marketing analytics responsibilities and deliverables
• Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices
• Communicate campaign-specific trends to broader analytics team to inform department projects and leadership’s understanding of developments in real time

Preferred Qualifications

• Working knowledge of Google Tag Manager
• Experience with Tableau

Benefits

• Full remote work arrangements
• Robust and flexible time off
• Parental/Caregiver leave
• ���Health” days
• Comprehensive Medical, Dental and Vision plans
• Health and Flexible Savings benefit
• Reimbursement toward health and wellness expenses
• Additional insurances for your spouse/children/pets
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions
• Professional and skill-based development opportunities
• Tuition Reimbursement
• Annual incentive