Senior Campaign Analyst

Summary

Join Sprinto as our first Sr. Campaign Analyst and become the analytical powerhouse behind all ABM and demand generation initiatives. Analyze campaign performance using tools like HubSpot, GA4, and LinkedIn Ads, developing dashboards to track key metrics. Conduct cohort and funnel analysis to identify areas for improvement and uncover hidden opportunities. Your insights will directly influence campaign targeting, budget allocation, messaging, and cadence. Collaborate with marketing, sales, and product teams to design tests and track outcomes. This hands-on role requires strong analytical skills and the ability to translate data into compelling narratives.

Requirements

• 3+ years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)
• Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel/Google Sheets
• Understanding of demand generation and ABM marketing principles
• Data storytelling skills—you can turn rows of numbers into a compelling narrative
• Ability to partner cross-functionally with marketers, SDRs, and leadership teams
• A test-and-learn mindset; you're curious, hypothesis-driven, and results-oriented
• Ability to thrive in ambiguity and fast-moving environments

Responsibilities

• Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more
• Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
• Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
• Provide insights that guide campaign targeting, budget allocation, messaging, and cadence
• Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables
• Own reporting for all things ABM & Demand Gen

Benefits

• Remote-first culture
• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget
• A critical role in shaping Sprinto’s growth strategy with data