Category Insights Manager

Summary

Join Bobbie as their Category Insights Manager, a fully remote position driving strategic decisions through category analysis and market intelligence. You will translate complex data into actionable insights, collaborating with cross-functional teams (Marketing, Sales, Product Development, and Executive Leadership). Responsibilities include conducting comprehensive category analysis, developing market intelligence frameworks, translating insights into actionable strategies, creating compelling presentations, leading research initiatives, collaborating with product development, monitoring the regulatory landscape, building industry relationships, and driving cross-functional projects. The ideal candidate possesses a Bachelor's degree in a related field (MBA preferred), 4-6 years of experience in category management or market research within CPG or related fields, expertise with market research tools and databases, advanced data analysis skills, excellent communication skills, a deep understanding of retail dynamics, and project management capabilities. Bobbie offers competitive salaries, stock options, 401k matching, comprehensive health insurance, a flexible time off policy, paid parental leave, and other benefits.

Requirements

• Bachelor's degree in Business, Marketing, Economics, Statistics, or related analytical field; MBA or advanced degree preferred
• 4-6 years of experience in category management, market research, or business intelligence, preferably within CPG, infant nutrition, or related consumer health categories
• Proven expertise with market research tools and databases such as Numerator, Nielsen, IRI, SPINS, or similar syndicated data sources
• Advanced proficiency in data analysis tools including Excel, SQL, Tableau, PowerBI, or similar business intelligence platforms
• Strong analytical mindset with ability to synthesize large datasets into clear, actionable business recommendations
• Excellent written and verbal communication skills, with experience presenting complex findings to diverse stakeholder groups
• Deep understanding of retail dynamics, particularly in grocery, specialty, and e-commerce channels relevant to baby products
• Demonstrated project management capabilities with ability to manage multiple priorities and deliver results in fast-paced startup environment
• Curiosity and passion for understanding consumer needs, particularly parents navigating feeding decisions for their infants

Responsibilities

• Conduct comprehensive category analysis across infant formula and related baby nutrition segments, identifying market trends, growth opportunities, and competitive threats
• Develop and bust market intelligence frameworks, tracking key performance, market share dynamics, and consumer behavior patterns in the baby formula category
• Partner with sales and marketing teams to translate insights into actionable strategies for product positioning, pricing optimization, and channel expansion
• Create compelling presentations and reports that communicate complex data findings to stakeholders across all levels of the organization, from individual contributors to C-suite executives
• Lead primary and secondary research initiatives, including consumer surveys, competitive analysis, and retailer partnerships to gather critical market intelligence
• Collaborate with product development teams to identify innovation opportunities based on category gaps, emerging trends, and unmet consumer needs
• Monitor regulatory landscape and industry developments that may impact category dynamics, ensuring Bobbie stays ahead of market shifts
• Build and maintain relationships with key industry data providers, research firms, and retail partners to ensure access to critical market information
• Drive cross-functional projects that leverage category insights to optimize go-to-market strategies and accelerate business growth

Preferred Qualifications

Familiarity with direct-to-consumer business models and subscription commerce preferred but not required

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement