Channel Account Manager

Summary

Join Sprout Social's Alliances & Channels team as a Channel Account Manager based in Ireland to manage reseller go-to-market efforts in the EMEA region. You will be the primary contact for international resellers, driving their growth and performance. Responsibilities include developing and executing joint business plans, forecasting sales, analyzing performance metrics, conducting business reviews, and collaborating with internal teams. You will also recruit and onboard new resellers, ensuring compliance with regulations. The role requires 3-5 years of channel sales experience, international reseller experience, fluency in French and Spanish, and a strong understanding of SaaS solutions. Preferred qualifications include proficiency in CRM and PRM platforms and fluency in Italian. Sprout offers a comprehensive benefits program including insurance, flexible PTO, parental leave, wellness initiatives, and professional development opportunities.

Requirements

• 3-5 years of experience in channel sales, with a demonstrable track record of exceeding revenue targets through reseller partnerships
• Experience working with international or regional resellers, understanding the nuances of different business cultures, market dynamics, and partner business metrics
• Fluency in French and Spanish
• Solid business acumen with an understanding of reseller business models, financial metrics, and revenue drivers
• Willingness to travel internationally as required
• Strong understanding of SaaS solutions

Responsibilities

• Act as the primary point of contact and relationship owner for a portfolio of international resellers, driving their growth and overall performance
• Cultivate and maintain strong, trust-based relationships with key stakeholders within each reseller organization
• Develop and execute joint business plans with resellers, establishing clear objectives, strategies, and measurable KPIs to achieve mutual success
• Work with resellers to develop accurate sales forecasts and manage a healthy pipeline of opportunities within their territories
• Monitor and analyze reseller performance metrics and KPIs, proactively identifying areas for improvement and implementing strategies to increase revenue and market share
• Conduct regular business reviews with resellers and internal stakeholders to evaluate performance, uncover new opportunities, and ensure alignment on growth objectives
• Provide timely and comprehensive updates to management on reseller performance, forecasts, key activities, and overall channel health through regular communication and reporting
• Partner cross-functionally with internal teams (e.g., Enablement, Sales, Marketing, Product Management, Customer Support) to ensure seamless alignment and the successful execution of channel initiatives, and ensure resellers possess the necessary training, resources, and support to sell and support Sprout Social’s products
• Maintain a deep understanding of Sprout Social’s product offerings and relevant industry trends to effectively communicate value propositions to resellers
• Assist with the development and delivery of a Reseller Partner Program
• Identify, recruit, and onboard new strategic reseller partners in target international markets in alignment with our channel strategy and growth objectives
• Ensure reseller activities comply with relevant international regulations and company ethical standards
• Willingness to travel internationally as required to build and maintain strong reseller relationships

Preferred Qualifications

• Proficiency in using CRM systems (e.g., Salesforce) and partner relationship management (PRM) platforms
• Fluency in Italian

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Dublin’s city centre
• Whenever possible, we want to provide team members the flexibility to work in the location that makes the most sense for them. If you prefer an office setting, this role may be based in our Dublin location. If you prefer to work remotely from another location within Ireland or the UK, we will accommodate you as best as possible