Channel Partner Marketing Manager

Summary

Join iManage as a Channel Partner Marketing Manager and drive organizational growth through strategic partnerships and alliances. Develop and execute marketing strategies to promote products and services via channel partnerships, building a robust partner network. Collaborate with marketing colleagues, the partner development team, sales, and channel partners to enhance brand visibility and drive sales. Assess opportunities, provide recommendations on Go-To-Market strategies, and contribute to the evolution of a world-class marketing function. This role requires a blend of strategic planning, execution, and relationship management to maximize partner impact and achieve company objectives. The position offers a high-impact opportunity within a growing company.

Requirements

• 8-10+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner
• Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact
• Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events
• Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams
• A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localisation or translation as needed
• Ability to analyse marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement
• Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives

Responsibilities

• Developing and Implementing Marketing Plans: Creating comprehensive partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience. This includes optimising campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline
• Collaborating with Teams : Working closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays
• Managing Marketing Assets: Building and maintaining a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline
• Overseeing the Partner Marketing Resource Centre: Ensuring it is kept up to date, maintaining governance processes and monitoring and creating a measurement programme to understand it’s usage and effectiveness
• Campaign Integration: Ensuring that all channel marketing activity is strategically aligned with, and contributes to, broader campaign objectives. Guiding the integral role this key go-to-market channel plays in the success of all marketing initiatives. Driving a globally consistent approach, tailored to regional needs where necessary
• Campaign Management: Designing and packaging successful internal campaigns (i.e. ‘Campaigns in a Box’) for partners to use directly or inspire their own campaigns
• Event Sponsorship: Managing the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events
• Content Creation: Driving the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy
• Relationship Building: Maintaining regular updates and meetings with channel partners, and partners providing necessary support and resources
• Marketing Communications: Ensuring consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels
• Performance Monitoring: Analysing the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored

Preferred Qualifications

• Knowledge of the LegalTech industry
• Experience working with tools such as; Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet

Benefits

• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation
• Own my career path with our internal development framework
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture
• Enjoy flexible work hours that empower me to balance personal time with professional commitments
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events
• Providing a market leading salary determined through a fair and consistent process, equitable for all our employees, and regularly reviewed against industry benchmarks
• Rewarding me with an annual performance-based bonus
• Providing enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay)
• Matching my pension contribution (up to 6%)
• Offering BUPA private medical insurance & a Simplyhealth cash plan to assist with the everyday costs
• Providing Group life cover, including life insurance, income protection, and critical illness protection
• Encouraging me to make use of our top-tier flexible time off policy, which includes 25 days of annual leave and the flexibility to take further additional time off as needed
• Having multiple company wellness days each year to prioritise mental health and well-being
• Providing access to RethinkCare, a global behavioural health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources