Senior Webinar and Partner Marketing Manager

Summary

Join Later as a Senior Webinar and Partner Marketing Manager and lead the scaling of webinar and co-marketing programs. You will own the end-to-end vision, from strategy to execution, educating the market, expanding Later’s reach, and generating high-quality leads. This role is high-impact and cross-functional, requiring strong storytelling, creative expertise, a partner-first mindset, and a data-driven approach. You will collaborate with various teams, including paid media, email, in-app, social media, SEO, product, web, creative, sales, and revenue operations. The ideal candidate is a data-driven marketer with a proven track record of driving results through webinar and co-marketing campaigns. This position offers a competitive salary and benefits package.

Requirements

• Bachelor's degree preferred (Marketing, Business or Related)
• 6+ years of experience in marketing
• 3-5+ years of experience in webinar production and partner co-marketing
• Demonstrated ownership of end-to-end webinar strategy (from planning to reporting)
• Hands-on experience with partner campaigns, including case studies and success metrics
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing
• Strong background in data organization and tracking success of campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Flexibility and ability to work in a fast paced and dynamic environment
• Ability to think outside the box

Responsibilities

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders
• Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing
• Identify, develop and scale strategic co-marketing initiatives with industry leading organizations (ex. software platforms, agencies, and creator partners) that have a shared audience to Later that would benefit from our tools and services
• Deliver joint campaigns (ie. webinars, email marketing, social media campaigns, etc) that drive shared value
• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers
• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your team, then zooming back out to see how decisions impact the big picture and overarching company goals
• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights
• Summarize findings for team and executive leadership
• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience
• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload
• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs
• While you will execute on as much of the production as possible, you will have crossfunctional support including design, web page creation, email marketing and ad deployment. With crossfunctional efforts, you will lead the charge on keeping producers on track
• Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Partner with the sales and product teams to ensure that leads generated are high-quality
• Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns
• Work with the data and ops team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
• Actively collaborate daily and weekly with the VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
• Participate in team and company-wide meetings
• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry-leading
• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation
• View yourself as a leader at Later and a primary driver to our success
• You are the primary lead for webinars and partner marketing
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

• Experience with data visualization tools such as Mode and Looker
• Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
• Experience in Contentful and Wordpress

Benefits

$135,000 - 150,000