Chief Marketing Officer

Summary

Join Axonify as their transformative Chief Marketing Officer (CMO) to lead their marketing organization through strategic evolution and accelerated growth. You will be the driving force behind repositioning Axonify as the premier frontline success platform, designing and executing a sophisticated marketing strategy leveraging AI and a hybrid go-to-market model. This role involves strategic vision and marketing leadership, organizational design and team empowerment, hybrid GTM orchestration, AI-driven marketing innovation, brand elevation and market repositioning, fostering a culture of experimentation and growth, and collaborating across various departments. You will also oversee marketing operations, technology, performance analytics, and budget management. This is a unique opportunity to shape the future of a market leader and build a world-class marketing function.

Requirements

• Experience as a Chief Marketing Officer or a comparable senior marketing leadership role (e.g., VP of Marketing, Head of Marketing) within a B2B SaaS organization, with a clear track record of architecting strategies that have driven significant, measurable revenue growth and market share expansion
• Familiarity with frontline industries, and interest in optimizing customer experiences, elevating worker experiences, navigating evolving technology and service models, and improving frontline business outcomes
• Demonstrated success in leveraging personal strengths in both the art and the science of marketing
• Success in leading a company through a significant brand evolution, market repositioning, or new category creation initiative
• Expertise in developing, implementing, and scaling hybrid go-to-market strategies, successfully integrating Product-Led Growth (PLG) principles with effective Enterprise Sales motions
• Successful application of Artificial Intelligence in marketing, with curiosity and drive to continuously discover and leverage new capabilities in this rapidly evolving space
• Proven ability to build, inspire, lead, and structure agile, data-centric marketing teams capable of high-velocity experimentation, continuous learning, and consistent execution in a fast-paced environment
• Exceptional strategic thinking, analytical and problem-solving skills, with an unwavering commitment to data-driven decision-making and a results-oriented mindset
• Outstanding executive leadership presence, with compelling communication, influencing, and interpersonal skills, capable of inspiring teams and fostering robust collaboration across all levels of the organization and with external stakeholders
• A natural ability to thrive and lead effectively in a dynamic, innovative, and high-growth technology landscape
• A bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent advanced degree is highly preferred

Responsibilities

• Develop, articulate, and champion a compelling marketing vision and strategy that directly supports Axonify's evolution into a frontline business optimization platform
• Drive market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth
• Architect, recruit, mentor, and lead a high-performing, agile marketing team
• Structure the organization to effectively execute hybrid GTM strategies, seamlessly integrate AI capabilities across functions, and foster rapid, iterative experimentation
• Cultivate an environment of innovation, accountability, cross-functional collaboration, and continuous professional development
• Design, implement, and optimize a Product-Led Growth (PLG) GTM for accessing new markets
• Strengthen the GTM strategy for existing Enterprise Sales models, and synergistically integrate the two into an effective hybrid GTM
• Oversee the entire customer acquisition journey, ensuring effective lead generation, robust qualification processes for Marketing-Qualified Leads (MQLs), Product-Qualified Leads (PQLs), Sales-Qualified Leads (SQLs), and high-velocity conversion
• Serve as the primary advocate and strategist for the integration of AI throughout the marketing organization
• Leverage AI for predictive analytics, hyper-personalization at scale, intelligent lead scoring, dynamic content optimization, and enhanced operational efficiency
• Ensure the team remains at the vanguard of AI marketing trends, tools, and best practices
• Spearhead the strategic repositioning of the Axonify brand, clearly articulating our expanded value proposition as a frontline success platform
• Develop and execute resonant brand messaging, compelling content strategies, and impactful communication plans that engage target C-suite and operational leaders, establishing Axonify as the definitive thought leader in this evolved category
• Partner with and support Exec leadership in representing Axonify externally
• Ingrain a culture of continuous, data-driven experimentation and learning across the marketing team
• Implement agile methodologies and robust processes for rapid hypothesis generation, A/B testing, performance analysis, and strategic iteration across all marketing channels and initiatives to maximize ROI and accelerate growth trajectories
• Build and maintain strong, collaborative partnerships with Sales, Product, Customer Success, Finance, and other key departments to ensure tightly aligned GTM execution, a seamless and value-driven customer experience, and unified progress towards overarching company objectives
• Serve as a key member of the executive leadership team
• Direct the strategy and oversight of a sophisticated marketing operations function and a cutting-edge MarTech stack, encompassing CRM, marketing automation, advanced analytics platforms, and AI-driven marketing tools
• Champion data integrity, process excellence, and a scalable infrastructure that supports global growth
• Define, monitor, and report on a comprehensive suite of KPIs that accurately reflect the performance and impact of modern marketing strategies
• Provide transparent and insightful performance reporting to the executive team and Board of Directors, clearly demonstrating marketing's ROI
• Develop, secure, and meticulously manage the global marketing budget, strategically allocating resources across programs, technologies, and talent to maximize impact and achieve ambitious strategic and financial goals

Benefits

• An impactful product that gives back to the communities and frontline workers that support our everyday lives
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves
• You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work