Chief Marketing Officer

Summary

Join Red Sky, a startup studio with 18+ years of experience, as a visionary marketing leader. You'll play a pivotal role in building a startup from the ground up, designing and implementing comprehensive marketing strategies, and driving growth. This role requires a proven track record of success in building brands, leading teams, and utilizing data-driven marketing approaches. You will be responsible for managing marketing budgets, overseeing digital marketing efforts, and fostering a culture of continuous improvement. Red Sky offers a competitive salary, performance-based bonuses, and the opportunity to collaborate with distinguished experts.

Requirements

• Proven experience as a CMO, Marketing Director, or another senior marketing role, preferably within a startup or high-growth environment
• Demonstrable experience designing and implementing successful marketing strategies across multiple channels
• Strong understanding of market research techniques, data analysis, and statistics
• Outstanding communication and interpersonal abilities to navigate the fast-paced, changing landscape of a startup
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, CRM software, Mailchimp or HubSpot)
• Proven track record of managing marketing budgets and leveraging financial and analytical tools to monitor operational performance and evaluate decisions
• A portfolio that demonstrates experience with growth hacking techniques to rapidly scale business operations in a cost-effective manner
• Experience in partnership development, negotiating and managing contracts with vendors and partners
• High level of initiative, passion for innovation, and a strong sense of ownership
• Exceptional problem-solving skills – able to identify, analyze, and propose solutions to various marketing and business challenges
• Advanced knowledge of Polish language (at least C1)

Responsibilities

• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
• Drive the development of a cohesive and profitable marketing plan
• Ensure the company’s brand message is consistently distributed across all channels and to targeted audiences to meet sales objectives
• Take ownership of the company's brand and narrative, ensuring it resonates with our target demographic and stands out in the competitive landscape
• Conduct market research to identify challenges and opportunities for growth
• Analyze market trends and competitors’ strategies to adjust the marketing plan as necessary
• Oversee the company's digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising campaigns
• Leverage analytics to optimize campaign performance and improve ROI on digital marketing investments
• Develop and manage the marketing budget, ensuring resources are allocated optimally to achieve marketing goals and objectives
• Foster a culture of continuous improvement, encouraging innovation and creative thinking among team members
• Utilize data-driven decision-making to refine marketing strategies and achieve better market penetration and customer engagement

Preferred Qualifications

• A strong network within the business and marketing community, advantageous for partnership and business development opportunities
• Willingness to experiment and iterate on different strategies in a fast-paced startup environment

Benefits

• Significant impact on shaping the company's future, defining marketing strategies, and driving the growth of a new startup
• Support from the experienced startup studio with over 18 years of experience
• Fixed remuneration - at least 17 000 PLN net B2B + VAT
• Variable remuneration: performance-based bonus
• Leverage access to specialized knowledge and the opportunity to collaborate with distinguished experts both within our organization and across our corporate group
• Be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry