Client Analyst

Summary

Join Basis Technologies' Client Analytics team as a Client Analyst and be the primary point of contact for assigned client accounts. You will align campaign objectives with client goals, analyze performance data, deliver actionable insights, and present recommendations. Collaborate with internal teams to optimize campaigns and educate them on Basis' analytics solutions. This role requires 1-2 years of digital media experience, strong analytical and communication skills, and a deep understanding of the digital media landscape. Basis Technologies offers a competitive salary, benefits, and a flexible work environment.

Requirements

• 1-2+ years digital media experience, especially in media measurement or analytics departments
• Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
• Strong independent thinking and problem-solving abilities
• Natural presenter and communicator, ability to translate technical data concepts to non-data teams
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Understanding of digital media buying and ad serving landscape
• Strong knowledge of MS Office, especially Excel & PowerPoint
• Commitment to creating inclusive, respectful environments where all voices are valued and supported
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning

Responsibilities

• Be the day-to-day analytics point of contact for assigned client accounts
• Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization
• Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
• Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
• With the help of your manager, recommending data collection strategies for your assigned set of clients
• Partnering with account team members to develop forward-looking campaigns based on historical performance insights
• Presenting optimization recommendations and insights to both client and internal audiences
• Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc

Benefits

• Flexible work week
• 401k/RRSP matching
• Mental health support
• Paid sabbaticals
• Generous parental leave
• Flexible work options