College Marketing Representative

Summary

Join The Orchard as a paid part-time employee for 6 months and become an advocate for the artists we distribute. Promote 3-6 artists monthly, using digital and in-person marketing strategies in your college town. Work with local businesses and campus organizations to host events, create social media content, and support new releases and tours. Gain hands-on music industry experience and be at the forefront of upcoming artists. This role requires managing your own hours, strong communication skills, and a passion for music and marketing. The Orchard offers valuable industry experience, creative expression opportunities, and access to inside information.

Requirements

• Be an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduation
• Be able to manage your own hours and be accountable for the work assigned to you
• Have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
• Have an understanding of social media marketing, stay current on trends, and have an active presence creating content on TikTok, Instagram, Twitter, Facebook
• Have availability of 20 hours per week
• Be well-written, well-spoken, a team player, and an excellent communicator
• Have transportation methods
• Have a flexible schedule for team conference calls and tour coverage

Responsibilities

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists
• Attend our artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

Benefits

• Gain real world music industry experience that will be a great addition to your resume
• Have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
• Have access to inside information that will improve your marketing outreach
• Receive free ticket(s) into our artists’ shows & possible meet and greet passes
• Build valuable relationships within your local music industry + many more!