Communications Lead

Summary

Join World's Integrated Communications team as a Communications professional to shape and scale communications strategy in Brazil. This generalist role requires hands-on experience in crafting compelling brand storytelling and product communications. You will manage agency partnerships, develop targeted communication plans, lead media relations, and craft localization strategies. Collaboration with cross-functional teams is essential, along with crisis communication management and media monitoring. The ideal candidate possesses at least 10 years of experience in Brazilian media and strong communication skills.

Requirements

• Minimum 10 years in Communications with a strong track record in Brazilian media (broadcast, print, online) and an ability to build new relationships
• Empathetic, collaborative, and able to thrive in a fast-paced environment with cross-functional teams across various time zones
• Action-oriented with a “get it done” mentality, able to pivot quickly and deliver results on tight deadlines
• Skilled, concise communicator with strong project management abilities, capable of balancing time-sensitive projects while maintaining quality across workstreams
• Proactive, always looking to innovate and elevate the function
• Proven ability to drive impactful results and foster transformational change
• Adaptable and energized by change
• Fluent in English and Portuguese, both written and spoken

Responsibilities

• Develop and execute targeted communication plans for Brazil, including messaging, audience strategy, media opportunities, and channel selection
• Lead media relations, managing press inquiries, interviews, and pitches to drive positive sentiment, building and maintaining top-tier media relationships to elevate World’s storytelling
• Craft and deploy localization strategies for global announcements and new product features that inspire press and yield positive coverage
• Serve as the media relations and communications leader within the local team, driving World’s narrative across diverse media verticals
• Deliver timely crisis communication responses and establish protocols to mitigate reputation risks
• Collaborate with cross-functional partners to ensure alignment and strengthen stakeholder relationships
• Manage Brazil’s external communications agency, monitoring performance and results
• Oversee media monitoring, evaluate communication effectiveness, and draft reports to support strategic decisions
• Lead content creation for press releases, by-line articles, and other press materials, ensuring message consistency across all platforms

Preferred Qualifications

Experience in global disruptive tech/start-up environments; crypto/blockchain/web3 experience is a plus