Community Lifecycle Manager
Job highlights
Summary
Join Reddit as a Community Lifecycle Manager and lead end-to-end lifecycle campaign strategy and execution. You will focus on engaging and retaining key Reddit audiences, particularly moderators, through onboarding, reactivation, and continuous education. Partnering across various teams, you will ideate, execute, and measure multi-channel campaigns to achieve engagement goals. This role requires strong writing, communication, and analytical skills, along with experience in lifecycle marketing and a deep understanding of Reddit's community. You will own processes, create onboarding materials, collaborate with peers, and manage KPIs. Reddit offers competitive compensation, including base salary, equity, and a comprehensive benefits package.
Requirements
- 5+ years of relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences
- Experience leading growth marketing or lifecycle marketing initiatives, personalization, or marketing research
- Self-motivated and highly organized
- Experience building repeatable processes that scale, improving operations or driving
Responsibilities
- Manage end-to-end lifecycle campaign strategy and execution
- Deliver strategies that engage and retain key Reddit audiences, specifically focused on helping Reddit moderators
- Onboard new moderators, reactivate, and facilitate continuous education and community management best practices to drive retention
- Partner across Community, GTM, Safety, Comms, and Product to deliver compelling campaigns across the moderator lifecycle
- Ideate, concept, execute, QA and measure multi-channel campaigns to enable Reddit to reach its engagement goals
- Build, test and evaluate new channels
- Own process and execution for In-product messaging, one-off push notifications, and email marketing campaigns for Community lifecycle
- Create and maintain moderator onboarding materials, including training modules, guides, and best practices
- Collaborate with peers to create resources that support moderators throughout their lifecycle
- Act as a key stakeholder in product, tooling, and operations discussions around how to improve our channel capabilities to reach more moderators
- Support in approach to developing segmentation and targeting
- Support in infrastructure build out - test and evaluate new channels to reach moderators
- Copywriting, copyediting, and co-authorship with cross-functional partners across Reddit
- Manage KPIs, own campaign performance, and use data and insights to build and refine personalized user experiences
Preferred Qualifications
- Excellent writing, communication, and editing skills
- Systems thinker that can build 0 to 1
- Familiarity with Redditβs community culture, user trends, and behaviors
- Professional experience in Lifecycle Marketing, Email Marketing, Product Marketing, or Growth Marketing
- Deep understanding of multi-channel strategies
- You have worked in a large B2C platform and have a passion for community-led strategy
- You know how to segment the audience and work back from a high level vision to achieve results
- Leverage data insights and analysis to enhance strategy that accelerates Subreddit discovery and growth
- You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
- Significant expertise/exposure to multi-channel marketing (email, push notifications, sms, & more)
- Growth mindset (i.e., focuses on scalable growth, data-obsessed)
- Storytelling/Content strategy and sophistication in execution
- Execution-bias, βdo what it takesβ mentality
- Experience with HubSpot, Mode, Looker, Salesforce, community marketing
Benefits
- Medical, dental, and vision insurance
- 401(k) program with employer match
- Generous time off for vacation
- Parental leave
- Equity in the form of restricted stock units
- Commission (depending on the position offered)
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