Community Marketing Manager

Summary

Join onX as a Community Marketing Manager and amplify the onX brand within the hunting community. Collaborate with the marketing team on social media strategy across various platforms, including Instagram, YouTube, Facebook, TikTok, and forums. Analyze social media performance, manage influencer programs, and develop new industry programs to expand onX Hunt's digital presence. You will also work cross-functionally to ensure merchandise delivery and proper ecommerce site merchandising. This role requires a Bachelor's degree and 3+ years of social media experience or 5 years of experience in lieu of a degree. Strong video editing skills and collaborative abilities are essential. onX offers competitive salaries, comprehensive health benefits, parental leave, 401k matching, and flexible time away.

Requirements

• A Bachelor's degree and a minimum of 3 years of social media experience or a total of 5 years experience in lieu of having a Bachelor's degree
• Well-versed on all relevant social media platforms and trends. You know the platforms and tools that make social media marketing impactful
• A passionate consumer-centric thinker and customer advocate. You understand social media consumer behavior deeply and intuitively, put the customer first, and influence others to think similarly
• Results oriented. You are most comfortable in work environments that are outcome-oriented and merit-based, and are highly motivated by goal accomplishment
• Self-starter, with the ability to find solutions for unstructured problems
• Strong video editing experience and ability to own and execute long and short format video strategy across hunt channels
• Detail and customer oriented with good multitasking and organizational ability
• Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change
• Naturally collaborative, with experience working across functions
• Superior writing/communication skills
• Statistical and critical thinking skills

Responsibilities

• Collaborate on building and own ongoing execution of onX Hunt social media across all relevant media channels such as Instagram, YouTube, Facebook, TikTok and Forums
• Research social media market trends and implement learnings into future execution
• Build, analyze, and provide weekly reporting on business metrics for social media performance
• Work with Marketing stakeholders to strategize the execution of projects and initiatives through social channels
• Manage and expand regional influencer programs by building and maintaining relationships with high quality content producers and local hunting experts. Ensure our joint success with these influencers and be their connection to the onX brand
• Research/Development of new Industry Programs and opportunities to expand onX Hunt’s presence in the digital space. Opportunities may include new channels, in person events, and streaming
• Work cross functionally to ensure onX Hunt merchandise is delivered for events and seasonal releases and the onX ecommerce site is properly merchandised
• Ability to shoot photo and edit video assets for own channels as well as support greater marketing initiatives
• Work with the marketing team to organize and maintain digital assets you produce as well as from our community partners in our Digital Asset Management system

Preferred Qualifications

• Multi-platform analytics proficiency
• Experience with influencer management platforms such as AspireIQ
• Experience showing ROI with pro staff programs and partnerships
• Experience using any mobile marketing platforms for engagement and retention
• Experience in growth through hypotheses testing and data backed decisions
• Statistical and critical thinking skills

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays