Community Marketing Manager

Summary

Join Vivi, a leading edtech company, as our Community Marketing Manager! This remote, West Coast preferred position focuses on building and leveraging customer relationships to drive brand awareness and adoption globally. You will develop and execute a multi-channel community engagement strategy, identify and work with key customer evangelists, and create a continuous pipeline of customer-generated content. Success will be measured by key performance indicators centered on community growth, engagement, and advocacy. This role is pivotal to Vivi's growth strategy and requires strong leadership, relationship-building, and data-driven decision-making skills. The ideal candidate will have extensive experience in customer relationship management, preferably within the edtech sector, and a passion for building thriving online communities.

Requirements

• 5+ years of experience and proficiency in managing customer relationships, preferably in edtech
• 2+ years Marketing experience
• Strong leadership, relationship building and persuasion skills
• 2+ years of K-12 experience
• Experience and talent in writing and/or content development
• Proficient in social media marketing
• Demonstrate a positive attitude
• Analytical thinking with the ability to be data driven
• Good understanding of events and programming with experience in logistics coordination and budget management
• Possess a willingness to try new things and be a self-starter with the ability to work autonomously
• Be able to work effectively with colleagues across teams and across a variety of leadership levels

Responsibilities

• Develop a multi-channel acquisition and communication strategy that drives community engagement, growth, and amplifies our customer voice globally to ensure advocacy and expand Vivi’s footprint
• Work in partnership with Sales, Customer Success, and regional Marketing Managers to identify potential evangelists, ambassadors and ViviEC members, that would be excellent representatives of the Vivi brand
• Connect with community members to identify and understand their challenges, pain points, barriers to success, strategic objectives and opportunities where Vivi could help build teacher and leader capacity, create community connections and impact student learning
• Create a continuous pipeline of customer generated content opportunities that include customer stories (video/written) and, impactful testimonials/quotes, that align to identified challenges, pain points and strategic objectives while showcasing customers’ successful implementation and use of the Vivi solution, ultimately fueling more demand from both existing customers and potential customers
• Tell the story of our users far and wide! Serve as a primary customer point of contact for large, strategic events, where community marketing support and Vivi ambassador participation (eg ViviEC, ViviTC, etc.) is needed, such as ISTE, FETC, CoSN, EduTECH and other identified events
• Lead efforts to identify and support our customer evangelists in securing speaking opportunities at regional and national conferences and events, and/or engage with members of the media about their Vivi experience
• Assist regional Marketing Managers and Sales Teams globally to execute a similar strategy locally

Preferred Qualifications

• Experience teaching in K-12 education
• International experience, particularly in Australia and the UK

Benefits

• A comprehensive benefit package including wellness days off, TalkSpace and ClassPass subscription
• The opportunity to give back to the community through our Volunteer program
• Generous PTO & flexible scheduling Including your birthday off each year!
• Career progression – we offer each employee an annual stipend towards professional development