Senior Marketing Manager, Customer Marketing

Summary

Join Spring Health as a Sr. Customer Marketing Manager and become a growth driver, collaborating with various teams to develop and improve marketing programs. You will be responsible for building compelling programs, pitching them to customers, and driving member enrollment and engagement. This role requires a strong data and analytics background, excellent communication skills, and experience in developing and executing omni-channel campaigns. Success in this role will be measured by acquiring new members, building innovative marketing programs, and increasing population access. Spring Health offers a competitive salary and benefits package, including health, dental, vision, 401k matching, paid time off, parental leave, and professional development opportunities.

Requirements

• 7+ years of marketing experience; experience in healthcare and/or employer benefits or in a B2B2C business is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Mixpanel/Hex, Salesforce) a plus
• Ability to work autonomously; comfortable building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc)
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

Responsibilities

• Be a growth driver by collaborating with customer success, strategic account managers, and customers to develop and improve marketing programs
• Develop programs that serve unique populations and segments - from frontline to corporate populations; from finance to manufacturing industries - using all channels available
• Pitching your programs directly to our largest customers to drive adoption and secure access to communicate with non-enrolled populations.  Develop enablement materials that allow other Customer Success and Marketing partners to pitch effectively to drive impact across our customer portfolio
• Drive a thoughtful, measurable marketing experimentation roadmap to improve your programs long-term; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health. Analyze and report out on results and recommendations for use across the team
• Partner with stakeholders in Product and Engineering to automate and productize campaigns and programs to drive long-term scale
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
• Acquire new Spring Health members via compelling D2C marketing motions
• Build new and innovative B2B2C Marketing Programs to drive member acquisition
• Increase population access and penetration across our broad customer base

Preferred Qualifications

• Experience in healthcare and/or employer benefits or in a B2B2C business
• Experience with marketing analytics tools (e.g. Looker, Mixpanel/Hex, Salesforce)

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub , an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes