Senior Marketing Manager - Brand & Community

Summary

Join Gearset as a Senior Marketing Manager of Brand and Community for a 12-14 month fixed-term contract. You will develop and lead Gearset's brand strategy, overseeing brand messaging, design, web development, community building, events, PR, and social media. This role requires experience in brand positioning, people management, and managing design and digital projects within the B2B SaaS or tech space. You will collaborate with cross-functional teams, mentor a team, and use data-driven insights to optimize strategies. The position offers a competitive salary, generous personal development budget, top-end hardware, and various benefits including health care, pension plan, and paid time off.

Requirements

• You have proven experience in brand positioning and perception, ideally within the B2B SaaS or tech space
• A natural leader, with extensive people management experience, you excel at mentoring and managing teams, fostering collaboration across departments, and driving shared goals
• You have a strong understanding of events, as part of delivering against our brand strategy
• You’re skilled at managing design and digital projects, ensuring a seamless user experience across web and digital platforms
• You bring a creative and strategic mindset, coupled with the ability to analyse data, measure impact, and refine initiatives for continuous growth
• You thrive in fast-paced environments and enjoy working on a variety of initiatives that contribute to a shared vision

Responsibilities

• Develop and lead Gearset’s brand strategy to increase market share and align with our business objectives
• Ensure consistent and compelling brand messaging across all channels
• Accountability for the design and web development team, crafting seamless and engaging user experiences across our digital platforms
• Oversee community-building initiatives, including webinars, workshops, meetups, and developer advocacy programs
• Plan and execute impactful events like conferences and trade shows to connect Gearset with the Salesforce community
• Create and implement PR strategies to elevate Gearset’s visibility and reputation in the market
• Collaborate on Gearset’s social media strategy, driving growth and engagement while staying on top of trends
• Inspire and mentor a talented team across design, web, events, PR, and community management
• Collaborate with cross-functional teams to align initiatives with business goals and measure success through key performance indicators
• Execute a cohesive brand strategy that aligns with Gearset’s vision, ensuring consistent messaging across all channels
• Deliver and iterate on new positioning being rolled out across the company
• Develop and expand Gearset’s community engagement and developer advocacy programs to connect with the Salesforce ecosystem, fostering lasting relationships with customers, influencers, and key stakeholders
• Oversee the design and web development functions, ensuring our digital platforms are user-friendly, visually appealing, and support marketing goals
• Plan and deliver impactful events and PR campaigns, showcasing Gearset’s expertise at trade shows, conferences, and through media engagements
• Lead Gearset’s social media strategy to enhance brand awareness, engagement, and community growth
• Inspire and develop a high-performing team, collaborating with marketing, product, and sales teams to align brand and community initiatives with overall business goals
• Use data-driven insights to monitor performance, optimise strategies, and ensure continuous improvement

Preferred Qualifications

• Experience working in or with the Salesforce ecosystem
• Familiarity with DevOps, SaaS, or tech communities
• Experience in community building

Benefits

• Salary is dependant on experience
• This is a full time fixed term (12-14 month) opportunity, working Monday to Friday remote in the UK, but with the ability to be at our Cambridge HQ once a month
• Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
• Top end hardware provided
• Free lunch in the office
• 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
• Company Pension Plan (matching up to 5%)
• Bupa health care
• Life Insurance & critical illness cover
• Discounted gym membership, as well as a range of health and wellness benefits
• Opportunity to join our Long Term Incentive scheme