Growth Marketing Manager, Search Engine Marketing

Summary

Join Sleep Doctor as their Growth Marketing Manager, SEM, and lead the paid search strategy across Google and Bing. You will plan, execute, and optimize campaigns, analyze performance data, and report on KPIs. This role requires 4+ years of SEM experience, expertise in analytics and testing, and strong analytical and communication skills. The ideal candidate will have experience with high-growth e-commerce or DTC companies, particularly in digital health. Sleep Doctor offers a competitive salary ($110,000-$130,000/yr), a 15% target annual bonus, comprehensive health insurance (medical, vision, dental), 401(k) matching, paid time off, and commuter benefits (for Seattle-based employees). The company fosters a collaborative and inclusive environment with opportunities for growth and development.

Requirements

• 4+ years of experience in SEM, in-house or at a top-tier performance marketing agency
• A proven track record of building and scaling paid search programs, preferably for high-growth ecommerce or DTC companies
• Experience working directly in Google and Bing Ads editor
• Expertise in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Sigma, Google Analytics or any other web analytics platforms
• The ability to analyze large datasets in order to gain insights and provide confident recommendations; able to use data to optimize day-to-day performance
• An analytical mindset and a collaborative, problem-solving approach
• Strong interpersonal and communication skills (written and verbal)
• Genuine curiosity about healthcare and sleep conditions

Responsibilities

• Lead the planning, execution, optimizations, budget pacing and reporting across paid search platforms
• Continuously analyze, experiment, and iterate to scale campaigns and maintain performance
• Develop a data-driven testing roadmap to drive improvements in campaign performance through ad copy and bid strategy testing, quality score improvement, keyword expansion, product feed optimization, landing page testing, and more
• Maintain daily, weekly, monthly and quarterly paid search KPI and financial reporting
• Interpret trends and make recommendations based on CAC, CPC, CTR, CVR, ROAS, LTV, impression share and click share
• Establish a feedback loop with key internal stakeholders, sharing keyword insights and search trends that inform broader business strategy
• Collaborate with cross-functional teams (Creative, E-commerce, Product) to optimize the entire paid search user journey, from ad copy to landing page experience
• Stay on top of industry trends and make sure our paid search program reflect the most up to date best practices

Preferred Qualifications

Bonus for experience in digital health

Benefits

• Compensation Range $110,000-$130,000/yr
• Annual bonus plan. The target bonus opportunity is 15% of the base salary
• Medical, vision, and dental insurance with 100% of the employee medical, vision, and dental premiums covered by the Company
• Option to participate in both a medical FSA and dependent care FSA
• 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• Paid Time Off in accordance with the company’s policies
• Commuter benefits (Seattle-based employees)