Competitive And Product Enablement Lead

Summary

Join Fleetworthy as the Competitive & Product Enablement Lead and play a pivotal role in shaping our competitive strategy, delivering product training, and driving go-to-market execution. Collaborate with product, marketing, sales, and executive teams to understand the competitive landscape and enable internal teams for success. Conduct deep market and competitive analysis, develop and maintain a competitive intelligence framework, and synthesize data into actionable insights. Design and deliver comprehensive product training programs and partner with marketing and sales to refine strategies. Monitor emerging technologies and establish a system for disseminating competitive intelligence. This role requires 5+ years of experience in competitive intelligence, product marketing, or sales enablement within SaaS or tech. Fleetworthy offers a competitive compensation package, including benefits, unlimited vacation days, and opportunities for professional development.

Requirements

• Experience: 5+ years in competitive intelligence, product marketing, or sales enablement within SaaS or tech
• Market Analysis: Strong ability to assess competitive landscapes and translate insights into strategy
• Product & GTM: Deep understanding of SaaS products and go-to-market strategies
• Communication: Excellent skills in writing, presenting, and influencing cross-functional teams
• Collaboration: Proven success working with product, sales, and marketing teams
• Training & Enablement: Experience developing and delivering competitive insights and product training
• Data-Driven: Skilled in synthesizing complex data into actionable insights
• Adaptability: Agile, strategic thinker with a passion for market trends and innovation

Responsibilities

• Conduct deep market and competitive analysis to identify industry trends, threats, and opportunities
• Develop and maintain a competitive intelligence framework, gathering data from various sources, including market research, customer feedback, competitor analysis, and industry reports
• Synthesize complex data into actionable insights, reports, and presentations for stakeholders
• Work closely with product teams to assess competitive differentiation and provide insights to drive product strategy
• Design and deliver comprehensive product training programs for sales, customer success, and marketing teams
• Partner with marketing and sales to refine positioning, messaging, and go-to-market strategies based on competitive insights
• Monitor emerging technologies, business models, and strategies within the SaaS industry to anticipate future trends
• Establish a system for tracking and disseminating competitive intelligence to key stakeholders in a timely and impactful manner
• Act as a backup resource for product marketing initiatives, supporting key campaigns, launches, and content development

Benefits

• Great people to work within an inclusive and collaborative culture
• Open vacation program with unlimited vacation days
• Competitive compensation package, including benefits
• Opportunities to make your mark, experience growth, professional development, and advancement within the company
• Social initiatives- virtual games and contests, pickle ball, basketball, ping pong, foosball, darts, you name your game