Consultant Insights & Analytics

Summary

Join Initiative Media, a top 10 media agency in Germany, as a (Senior) Consultant Insights & Analytics in Hamburg. You will develop quantitative and qualitative research approaches for consumer, media, and advertising effectiveness research. Conduct independent research projects, from study design and questionnaire development to data analysis and presentation. Support client consulting in developing communication strategies. Conduct secondary research to provide insights into advertising effectiveness, media usage, and consumer behavior. Initiative offers a positive work culture, flexible working arrangements, and various benefits.

Requirements

• You have successfully completed studies in communication or economics, sociology or psychology or equivalent training
• You have already gained at least 4 years of professional experience in consumer, media or advertising effectiveness research
• You are confident in handling numbers and data and are characterized by a high affinity for analysis and consulting
• You are proficient in using common MS Office programs as well as SPSS, Q or R
• You communicate excellently both verbally and in writing - not only with us, but also in front of the client - whether in German or English
• Curiosity, passion, personal responsibility and the high motivation to always find new ways to achieve the best solutions drive you

Responsibilities

• Develop quantitative (and qualitative) research approaches for various questions in the areas of consumer, media, and advertising effectiveness research
• Independently conduct research projects from study design, questionnaire development, coordination of external institutes to data analysis and presentation of results
• Support our client consulting in developing communication strategies for national and international clients
• Conduct secondary research and provide our agencies with exciting new findings and insights into advertising effectiveness, media usage, and consumer behavior

Preferred Qualifications

Knowledge of Python, Tableau, PowerBI or other relevant applications is a plus

Benefits

• Minimum 30 days annual leave
• Flexible working
• Leisure time compensation account
• Mental Health & Well Being offers
• Individual development opportunities incl. extensive e-learning catalog & language learning platform
• Travel allowance
• Meal allowance
• Profit-sharing benefits
• Permanent contract
• Company pension scheme
• Care allowance for non-school-age children
• Modernly equipped offices in central locations in Hamburg and Düsseldorf
• Comprehensive technical equipment for remote work (laptop, mouse, keyboard, monitor, headset)
• The obligatory fruit basket