Consumer Insights Analyst

Summary

Join Colibri as a Consumer Insights Analyst and be responsible for programming, deploying, and analyzing VOC surveys using Qualtrics. You will design and manage surveys, configure triggers for follow-ups, integrate Qualtrics with CRMs, and create presentations to communicate findings. Strong technical expertise in Qualtrics, advanced data analysis skills, and compelling presentation abilities are crucial. This role involves enhancing the VOC program, providing ongoing analysis, collaborating with cross-functional teams, and supporting ad hoc research needs. The ideal candidate possesses strong Qualtrics expertise, experience integrating Qualtrics with other systems, and a passion for identifying trends. Colibri welcomes diverse applicants and encourages applications even if all requirements aren't perfectly met.

Requirements

• Strong Qualtrics technical expertise to set up automated triggers and workflows, streamline processes like sending email reminders, and ensure follow-up actions based on survey responses
• Experience integrating Qualtrics with systems like CRM tools and marketing platforms for seamless data collection and analysis
• Familiarity Qualtrics API for automating tasks and integrating with external applications such as Salesforce
• Troubleshooting and resolving any technical issues within the platform, including survey deployment, logic errors, and data discrepancies
• Candidates should have a passion for identifying trends, along with strong organizational skills and the ability to think critically
• Candidates must be detail-oriented, strong communicators (both written and verbal), and capable of multitasking and managing multiple projects simultaneously

Responsibilities

• Set up automated VOC surveys using Qualtrics by working with our technical teams to set up API integration with Qualtrics
• Set up automated triggers for closed-loop follow-up actions based on survey responses
• Configure and maintain Qualtrics dashboards to monitor real-time feedback and track key metrics
• Provide ongoing analysis on VOC trends, highlighting shifts in customer sentiment and emerging patterns, while collaborating with cross-functional teams to integrate this data into strategic planning
• Work closely with IT and technical teams to ensure data integrity, troubleshooting any issues with the Qualtrics platform to maintain smooth survey operations
• Help teams with ad hoc research needs to conduct insights they need to make strategic business decisions
• Collaborate with cross-functional teams to align research methodologies with business objectives and support ad hoc research needs
• Analyze surveys and develop visually compelling PowerPoint decks that effectively communicate research findings, actionable insights, and recommendations to senior leadership and stakeholders