Consumer Insights Manager

Summary

Join OLIPOP, a company revolutionizing the soda industry with a healthy and delicious alternative, as their Consumer Insights Manager. You will be responsible for understanding and representing the voice of the customer, driving data-informed decisions across various aspects of the business. This role demands strategic thinking, empathetic listening, and strong storytelling abilities to translate complex data into actionable insights. You will lead research initiatives, collaborate with cross-functional teams, and monitor cultural trends to shape brand strategy and innovation. The position requires significant experience in consumer insights and market research, along with proficiency in various research methodologies. OLIPOP offers a competitive salary and bonus structure.

Requirements

• 6+ years of experience in consumer insights, market research, or related roles (CPG experience preferred; beverage a plus)
• Experience leading both qualitative and quantitative research methods - such as focus groups, ethnographys, tracking studies, segmentation, etc. - and an interest in exploring new approaches
• Experience writing and designing surveys for DIY tools (like Toluna, Zappi or Numerator), and analyzing raw data
• Deep intellectual curiosity and a natural instinct to ask “why” behind behaviors, trends, and performance patterns
• Demonstrated ability to synthesize disparate data sources into cohesive, actionable insights—not just reporting what happened, but uncovering why it matters
• Strong critical thinking and problem-solving skills, with the ability to frame business questions, select appropriate methodologies, and evaluate findings with nuance
• A keen sense of observation and the ability to identify emerging cultural, category, and consumer shifts before they hit the mainstream
• Proactive insight-seeker who isn’t afraid to challenge assumptions or bring forward unconventional thinking to spark new ideas
• Comfortable navigating ambiguity, with the confidence to guide stakeholders when the data doesn’t offer a black-and-white answer
• Strong organizational and project management skills—able to juggle multiple projects with attention to detail
• Clear and effective communication skills, both written and verbal, with the ability to distill data into easy-to-understand stories
• Working knowledge or experience with marketing mix modelling and brand health tracking tools

Responsibilities

• Foster a data-informed culture within the marketing team and broader org by regularly sharing consumer learnings and guiding teams toward insight-led decisions
• Collaborate cross-functionally with internal teams and external agency partners to embed the consumer voice into briefs, creative reviews, strategy, and campaign development
• Support the execution of end-to-end research initiatives that inform marketing and innovation strategies—including concept testing, creative testing, brand health tracking, and audience segmentation
• Manage relationships with external research partners , overseeing day-to-day project execution from research design through analysis and reporting, ensuring findings are translated into clear, actionable insights
• Contribute to internal reporting and storytelling , helping build presentations and dashboards that track key brand KPIs such as household penetration, brand awareness, and campaign performance
• Monitor cultural trends and evolving consumer behaviors , bringing forward fresh perspectives and provocative insights that can shape brand strategy, content development, and innovation roadmaps

Preferred Qualifications

Working knowledge of syndicated tools like Nielsen, SPINS, or Numerator preferred

Benefits

• $125,000-$140,000 Base Salary + Bonus
• Fully remote