Senior Consumer Lifecycle Marketing Manager

Summary

Join Care Access as a Senior Consumer Lifecycle Marketing Manager and lead personalized, data-driven engagement strategies to nurture and retain members throughout their health journey. Develop and manage timely communications to educate and motivate our audience. You will own full-cycle campaign development, collaborating with cross-functional teams to create user-centric journeys. This role requires expertise in lifecycle marketing, CRM, and email marketing within healthcare or a related field. Success in this position demands strong analytical skills, excellent copywriting abilities, and experience with marketing automation platforms like Customer.io and HubSpot. The position is remote with minimal travel.

Requirements

• 5–7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health or wellness
• Hands-on experience with Customer.io , HubSpot, Salesforce or other automation platforms
• Strong command of audience segmentation, event-based triggers, and journey mapping
• Excellent copywriting and content strategy skills with the ability to craft messages that are clear, warm, and effective
• Skilled in campaign analytics –interpret dashboards, share insights, and make data-informed decisions
• Working knowledge of email deliverability, list hygiene, and domain authentication
• Experience managing cross-functional collaborators, including creative and compliance stakeholders
• Ability to juggle multiple priorities in a fast-moving, highly collaborative environment
• Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CAN-SPAM, opt-in flows)
• This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment
• This is a remote position with less than 10% travel requirements

Responsibilities

• Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy
• Create segmented, automated campaigns across the customer journey using Customer.io
• Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels that are personalized based on member behavior, health status, and research readiness
• Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities
• Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting
• Define KPIs and lead ongoing A/B testing and performance optimization of subject lines, content, timing, and creative
• Work cross-functionally with content development, clinical operations, and data teams to ensure alignment on messaging and timing
• Maintain brand voice and health literacy standards in all messaging
• Stay informed on email deliverability best practices, marketing regulations, and platform capabilities