Senior Consumer Product Marketing Manager I

Summary

Join Instacart's dynamic product marketing team as a key player in bringing anticipated consumer features and products to market. Partner with the product team to design, ideate, and envision new offerings, then lead the go-to-market strategy and execution. Collaborate with cross-functional teams, including consumer insights, creative, media, data science, and communications. This role demands strategic and analytical thinking, creativity, strong communication, and a passion for innovation. You will own go-to-market strategies, craft compelling messaging, and collaborate extensively with various teams. Success hinges on driving product adoption, analyzing performance, and optimizing marketing plans based on data and feedback. The ideal candidate is a proven leader with deep product marketing expertise and a track record of launching successful consumer products.

Requirements

• 7–10 years of consumer product marketing experience with a proven track record of success, preferably in a large tech company
• Strong foundation in classical PMM skillsets: go-to-market planning, positioning/messaging frameworks, and consumer insights
• Experience navigating matrixed, cross-functional teams in a fast-paced and dynamic environment
• Data-driven and analytical mindset with the ability to translate insights into actionable strategies
• Exceptional communication skills, both written and verbal, with experience presenting to senior leadership
• Ability to own and manage complex projects, ensuring execution at a high standard with minimal oversight
• Leadership experience, with the ability to influence and inspire teams without direct authority
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
• Exceptional communication and storytelling skills, with experience crafting messaging for diverse audiences
• Experience collaborating with cross-functional teams in a fast-paced, high-growth environment
• Leadership experience, with the ability to influence and inspire teams without direct authority

Responsibilities

• Develop and execute comprehensive go-to-market strategies, driving the successful launch and adoption of high-impact consumer products
• Craft compelling and differentiated positioning and messaging that aligns with customer insights, user needs, and our strategic goals
• Analyze competitive landscapes, market dynamics, and user feedback to refine product positioning and inform roadmap decisions
• Lead collaboration across product, marketing, and design teams to ensure alignment and delivery of top-tier marketing initiatives
• Advocate on behalf of the customer at all stages and in the end-to-end experience
• Drive consumer research and data to inform product marketing strategies, concepts, taglines, naming, pain points, and shape future product development
• Partner with paid media, CRM, and channel teams to develop and optimize scalable growth initiatives that drive engagement and retention across key customer segments
• Define KPIs for product campaigns, analyze results, and optimize marketing plans based on performance metrics and consumer feedback
• Collaborate with senior leadership and cross-functional stakeholders to ensure goals are met and timelines are adhered to
• Partner with PR, social media, and content teams to amplify product launches and build awareness and buzz
• Manage the end-to-end execution of the go-to-market campaign across owned and paid channels by partnering with the channel and media leads
• Be the glue, quarterback and heart of launch and adoption post launch. Own the metrics and design strategies and campaigns to drive the desired growth
• Surface capabilities needed with the product team to drive desired growth
• Partner with product analytics and marketing analytics to analyze the campaign performance and key metrics to measure effectiveness and optimize strategies for continuous improvement
• Drives process improvements internally amongst our team and cross functional partners
• Actively participates in helping grow our team culture both virtually and in-person