Content And Community Lead

Summary

Join Birdie, a leading home healthcare technology platform, as an interim Content and Community Lead. This role blends creative content creation with a commercial focus, targeting busy care sector leaders. You will develop and execute a content marketing strategy, manage content projects, lead the community strategy on flock.care, and coach a team member. The ideal candidate possesses 5+ years of B2B content marketing experience, demonstrating commercial impact and strong copywriting skills. Birdie offers a fully distributed team, flexible work arrangements, a personal development budget, generous paid time off, private health insurance, wellbeing perks, and a strong company culture.

Requirements

• Have 5+ years of experience in B2B content marketing
• Have demonstrable experience of driving commercial impact through owning content marketing strategy and execution
• Be an excellent copywriter and editor, detail-oriented and always pushing to make words their most powerful
• Be confident in owning the distribution strategy for your content, leveraging channels from email to direct mail, social media to SDRs to get maximum exposure with the right audiences
• Be passionate about knowing your market, customers and competition and creating content that “meets them where they are” but serves to not just engage, but influence
• Have a strong understanding of the B2B buying journey, including feeling comfortable using CRM and analytics tools to measure the impact of content activities on pipeline and revenue
• Be confident being hands-on with marketing automation tools (ideally Hubspot), email software and CMS systems (ideally Webflow)
• Have experience as a people manager

Responsibilities

• Lead the Content Marketing strategy for Birdie, working closely with Birdie’s Head of Marketing and Growth Marketing Lead to develop impactful strategies that make measurable impact on revenue
• Lead on the execution of key content projects, from webinars to videos, ebooks to cheat sheets
• Lead the Community strategy for Birdie, which centres around flock.care (the “social network for social care”), which is now over 2,000 members strong
• Coach and develop a Content and Community Executive

Benefits

• Flexible work arrangements. With Covid-19, we have decided to be a fully distributed team. We organise quarterly in-person events and online socials to make sure you can meet up with peers. If you want to come to the office, you're most welcome of course!
• L&D budget. Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts
• Base holiday & Christmas leave. 33 days base holiday (25 days + 8 bank holidays) + birdie closes between Christmas Eve and New Year so you can have some down time with your loved ones. This is in addition to your base holiday!
• Birthday leave. You can take your birthday off when it falls on a weekday! (effective from 1st Jan 2023)
• Private health insurance with Vitality that covers many physical and mental health costs
• Gym membership and numerous other wellbeing perks and discounts via Vitality
• Birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months
• Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary
• Birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all birdies by offering 5 additional paid days of leave
• Birdie contributes 4% of your salary to your pension
• We organise many socials, quarterly retreats and annual company-wide retreats