Content and PR Specialist

Summary

Join Innova Market Insights as a Content and PR Specialist to become the voice of the company, creating impactful content, building media relationships, and enhancing brand visibility. Collaborate with internal teams to align communication strategies with business goals, establishing Innova as a thought leader in market research. This role involves content creation (blog posts, white papers, etc.), public relations (media outreach and pitching stories), competitor analysis, campaign development for industry events, and internal communication. The position requires strong writing and editing skills, media relations expertise, strategic thinking, and project management abilities. Innova offers a flexible freelance/part-time opportunity with competitive compensation and the chance to significantly impact the company's public image.

Requirements

• Experience: 3+ years of experience in content creation, public relations, or a similar role, ideally in market research, consumer goods, or lifestyle industries
• Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
• Knowledge of SEO best practices for content and PR strategies

Responsibilities

• Develop compelling and thought-provoking content, including blog posts, white papers, press releases, newsletters, and social media posts, that align with industry trends and business goals
• Plan and execute webinars that are well-thought-out, engaging, and relevant to our audience, ensuring alignment with the company’s strategic goals
• Respond promptly and professionally to media inquiries, ensuring accurate and impactful representation of our brand
• Pitch stories and secure media placements to highlight our expertise and insights in the market research industry
• Design and execute campaigns that promote our presence at industry trade events, creating sophisticated and engaging themes to capture attention before and during the event
• Partner with research teams to produce regional and country-specific insights that resonate with local audiences, ensuring a global yet localized approach to communication
• Facilitate regular meetings with cross-functional teams to ensure alignment and actionable steps are taken to address strategic initiatives
• Create a framework that encourages proactive contributions and accountability from team members while maintaining an open line of communication

Preferred Qualifications

• Exceptional writing and editing skills, with the ability to create compelling, error-free content for diverse audiences
• Strong media relations expertise with a proven track record of securing coverage in prominent outlets
• Strategic thinker with the ability to anticipate trends and produce timely, impactful campaigns
• Proficient at managing multiple projects and deadlines in a fast-paced environment

Benefits

• Flexible freelance/part-time opportunity with the option to work on-site or fully remote
• Competitive compensation based on experience and performance
• Opportunity to make a significant impact by shaping our public image and positioning us as industry leaders