Content Specialist

Summary

Join Ratehub, a Canadian Fintech company, as a Content Specialist (Personal Finance) and contribute to our mission of helping Canadians make better financial choices. Based in downtown Toronto with remote options, you will be part of the Everyday Banking Team, focusing on credit cards, chequing, investment, and loans. This role involves creating engaging and informative content, conducting thorough research on personal finance products, and collaborating with various teams to develop and implement a comprehensive content marketing strategy. You will be responsible for content creation, performance tracking, SEO optimization, and social media campaigns. The ideal candidate possesses 3-5 years of experience in content marketing, a deep understanding of personal finance, and excellent communication skills.

Requirements

• 3 - 5 years of experience in content marketing and strategy
• Deep interest and knowledge of the credit card and personal finance space, as well as banking, and investing
• WordPress knowledge and previous experience
• Excellent written and verbal communication skills, with a knack for crafting engaging and informative content that is not generic, but that truly helps customers
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Familiarity with SEO best practices and tools to optimize content for search engines. Understanding / experience of GEO best practices an asset

Responsibilities

• Conduct research and validate key product features across all Banking Products (Credit Cards, Chequing, Investing, and Loans) – including, but not limited to, credit card insurance coverage (per card), rewards point valuations, and credit card reviews – requiring strong knowledge of credit card products and a keen eye for detail
• Tracking content metrics to see what performs best and what users are engaging with the most
• Own the creation of content for Everyday Banking (Credit Cards, Banking, and Investing products) that is truly helpful to our customers
• Create and track performance of sponsored content to align with partnership requirements and drive measurable outcomes as per the clients goals
• Work with the Head of Content, Senior Director of Everyday Banking and Growth Marketing Manager to help develop and implement a comprehensive content marketing strategy that spans multiple channels (blogs, social media, emails, etc.)
• Create and manage a digital content calendar, ensuring consistent delivery of high-quality content
• Measure content SEO analytics to inform and develop strategy
• Maintain and test UX best practices to support conversion
• Implement emerging AI best practices
• Edit and publish digital content using WordPress
• Collaborate with our Editorial Team to ensure what we produce is in line with our brand standards
• Work collaboratively with our Growth Marketing Manager to optimize content for SEO and ensure our content is up-to-date
• Act as a key stakeholder in the prioritization and implementation of relevant CMS components, website functionality, and content updates to ensure a seamless user experience
• Create timely and engaging social media campaigns across Ratehub’s platforms (including Meta, Reddit, TikTok, LinkedIn) to support content, paid marketing, and PR initiatives
• Be featured in educational talking-head content including TikToks and Reels
• Conduct community engagement as necessary
• Measure and report on engagement metrics to achieve growth KPIs

Preferred Qualifications

Fluency in French is an asset

Benefits

• Competitive salary: We know it’s expensive to live/work in Canada
• Remote-first organization: we love opportunities to get together as a team, but for the most part we offer our employees the flexibility to work anywhere in Canada
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!