Content Creator

Summary

Join our client, a mission-driven organization, as a Content Creator to develop engaging digital content for social media and marketing campaigns. This fully remote role requires strategic content planning, development, and optimization, translating brand objectives into compelling content across multiple platforms, especially LinkedIn. You will be responsible for creating content strategies, editing videos, designing graphics, building asset libraries, crafting narratives, optimizing content for various platforms, and tracking performance. Success involves well-structured content calendars, diverse and engaging content, a strong LinkedIn presence, data-driven optimization, efficient workflows, and strong collaboration. The ideal candidate possesses 2+ years of experience in content marketing and related fields, proficiency in relevant software, and strong storytelling and analytical skills.

Requirements

• 2+ years of experience in content marketing, content strategy, video editing, or social media content creation
• Proven experience developing content strategies and editorial calendars for brands
• Demonstrated success with LinkedIn content creation and optimization
• Proficiency in Adobe Premiere for video editing and Canva, Figma, or similar for social media graphics
• Experience using AI tools to enhance and optimize content for engagement and performance
• Experience tracking and analyzing content performance metrics
• Strategic thinking with the ability to translate brand objectives into effective content plans
• Strong visual storytelling and composition skills for both video and graphic content
• Ability to create engaging and optimized digital content for social media and marketing purposes
• Proficiency with LinkedIn content best practices and platform algorithms
• Data analysis skills to track and interpret content performance metrics
• Excellent written and verbal English communication skills for collaboration and content accuracy
• Research skills to identify industry trends and audience insights

Responsibilities

• Develop comprehensive content strategies and calendars aligned with brand objectives and target audience needs
• Edit and enhance raw assets into high-quality video content for various formats, including reels, long-form videos, and shorts
• Create static images and social media graphics using tools like Canva or Figma to support brand messaging
• Build creative templates and develop a library of reusable assets for streamlined content production
• Craft compelling narratives through engaging visuals that align with the brand's mission and tone
• Adapt both video and static content for different digital platforms and optimize using AI tools, ensuring maximum engagement and performance
• Develop branded content for social platforms, with a specialized focus on the LinkedIn ecosystem and content strategies
• Monitor and analyze content performance metrics, providing insights and recommendations for optimization
• Assist in developing creative assets for paid advertising campaigns across various platforms
• Stay updated on industry trends and best practices to inform content strategy
• Work closely with the marketing team to align content with broader campaign strategies and business objectives

Preferred Qualifications

• A bachelor's degree in marketing, communications, or a related field is preferred
• Content Marketing certification from HubSpot, Content Marketing Institute, or a similar organization is strongly preferred

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST