Social Media Content Creator

Summary

Join OLIVER, a leading creative services agency, as a Social Media Content Creator for a 3-6 month freelance role in Kuala Lumpur, Malaysia (remote). You will be responsible for developing creative content ideas, producing compelling copy and visuals, managing social media strategies, and collaborating with influencers. The role requires strong design skills, experience in social media content creation, and excellent communication skills. Experience in the automotive industry and knowledge of AI tools are beneficial but not mandatory. You will work closely with the Creative Director and existing team to transform the client's digital marketing capabilities. This is a fast-paced environment requiring a highly self-motivated and organized individual.

Requirements

• Has outstanding all-round design skills, with in-depth knowledge of Adobe Creative Suite
• Strong motion graphics and video editing skills are essential
• Experience in producing digital and social media content and can demonstrate this within a wide and varied portfolio
• Has delivered both B2C and B2B collaterals in a fast paced and iterative environment
• Has an excellent understanding of the technical constraints and design regulations that all social media media assets must adhere to
• Have the confidence to present a clear design rationale with their work
• Be a very ‘creative’ and confident person who will actively participate in brainstorming sessions to drive digital excellence across the existing team
• Good verbal and written English communication and presentation skills
• Work well under pressure and manage workloads effectively
• Highly self-motivated and well organised
• A keen interest in the latest digital trends
• Creative agency experience
• Minimum of 3 years combined experience as a Digital Content Creator / Art Director
• Experience working across a range of high profile client accounts
• Experience working for a fast-paced environment
• Excellent communication, presentation and interpersonal skills, with the ability to collaborate with the Creative Director

Responsibilities

• Develop creative content ideas for social media, prepare a content calendar, and produce compelling copy
• Create visual imagery / graphics / videos using tools like Adobe Creative Suite and Canva
• Adhere to brand guidelines for tone, voice, and visual content
• Write compelling and clear copy for posts, captions, blogs, and other social media content
• Craft stories that resonate with the target audience and convey the brand’s narrative effectively
• Support our content strategists, apply SEO best practices, manage paid media strategies, collaborate with media agencies
• Optimize content for different platforms, ensuring the correct use of hashtags, keywords, and tags
• Manage community interactions
• Identify and collaborate with influencers and other brands for partnerships or sponsored content
• Liaise with influencers and media agencies to boost content
• U se analytics tools to track performance and generate reports, providing insights for future content optimization
• Track metrics such as likes, shares, comments, and growth in followers
• Use social media management tools (like Hootsuite, Buffer) to schedule and distribute content across various platforms
• Manage budget for content creation and promotion, ensuring efficient use of resources
• Work closely with marketing, design, and product teams to ensure content is on-brand effective in its purpose
• Discuss content strategy, performance, and revisions with clients if applicable
• Keep up-to-date with the latest trends, tools, and best practices in social media and digital marketing to ensure content remains relevant and engaging
• Ensure all content complies with copyright laws and obtain necessary permissions and releases
• Test new content formats and experiment with different types of media to keep the content fresh and engaging
• Analyze and integrate feedback from followers, clients, and team members to continually improve content quality

Preferred Qualifications

• Specific experience of UGC within the automotive industry would be a huge bonus
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical