Content & Education Strategist

Summary

Join Winona, a leading telemedicine company specializing in HRT for women in menopause, as their Content & Education Strategist. You will spearhead the development and management of patient-facing educational materials across various platforms. Responsibilities include planning, writing, and organizing content to help patients understand their care, collaborating with clinical and product teams, and managing content production with internal and external collaborators. You will also occasionally create internal training materials. This mid-level role requires experience in writing consumer-facing content, particularly in health, wellness, or tech, along with strong content planning and organizational skills. Familiarity with various content management tools is also necessary. Winona offers flexible hours and a remote work option.

Requirements

• Experience writing consumer-facing content, especially in health, wellness, or tech
• Clear and concise writing style with an empathetic tone
• Strong content planning and organization skills
• Ability to manage projects across multiple stakeholders and timelines
• Familiarity with tools like Intercom, YouTube, Notion, CMS platforms, and video tools

Responsibilities

• Plan and manage educational content across platforms like Intercom, YouTube, our Help Center, and email
• Write, edit, and maintain patient-facing materials such as video scripts, onboarding content, ebooks, and articles
• Identify content needs by reviewing patient questions, support conversations, and product features
• Ensure content is accurate, clear, concise, and up-to-date
• Collaborate with internal teams and outside contributors to produce high-quality content
• Own the strategy and roadmap for educational content across the patient journey
• Occasionally create or maintain internal documentation to support team training and alignment

Preferred Qualifications

Experience working with medical or clinical teams

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings