Content Lead

Summary

Join EcoVadis, a leading provider of business sustainability ratings, as their Content Lead. You will spearhead the development and execution of the content marketing strategy, creating compelling content to drive demand generation and engagement. This role demands strategic thinking, creative storytelling, and analytical skills to measure content impact. You will lead SEO initiatives, manage content distribution across various channels, and oversee a team of content creators. The position requires 5+ years of B2B SaaS content marketing experience and proven leadership skills. EcoVadis offers a casual work environment, various benefits, and a chance to contribute to global sustainability.

Requirements

• Experience: 5+ years in content marketing, with a focus on B2B SaaS
• Leadership: Experience managing a content team of either freelancers or in-house hires, including writers, editors, and designers
• Content Mastery: Exceptional writing, editing, and storytelling skills, with a deep understanding of how content generates demand and closes leads
• SEO & Analytics: Proficiency in SEO best practices, Google Analytics, and content performance tracking tools
• ROI Focus: Understanding of how content marketing fuels demand generation, pipeline growth, and lead conversion
• Project Management: Strong ability to manage multiple projects and deadlines in a fast-paced environment
• Collaboration: Proven track record of working with cross-functional teams, including sales, product marketing, and demand generation
• Tech Stack Knowledge: Familiarity with content management systems (CMS), marketing automation tools (HubSpot, Marketo), and analytics platforms

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, customer journey stages, and demand generation initiatives
• Establish Ecovadis as a leading voice in ESG for enterprise clients – creating original content such as whitepapers, research reports, and blogs
• Lead SEO-focused content initiatives, optimizing for search engine rankings and increasing organic traffic
• Work cross-functionally to distribute content via email marketing, the website, paid campaigns, and sales enablement
• Define and track key content performance metrics, using data insights to refine and improve strategy
• Manage external content writers, designers, and video producers as needed to scale content production

Benefits

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events