Senior Content Lead

Summary

Join Silverback Strategies as a Senior Content Lead and become our SEO department’s content strategy expert. Lead the development and execution of high-impact content strategies aligned with SEO best practices and client goals. Shape content direction across multiple clients, act as a trusted advisor, and mentor team members. Ensure all content initiatives are data-driven and focused on long-term growth. Oversee the entire content process, from research and ideation to performance measurement and iteration. Collaborate with SEO Account Managers to align content with broader marketing strategies and business objectives. Report directly to the Director of SEO and take ownership of evolving Silverback’s content products and processes.

Requirements

• 5+ years of experience in content strategy, content marketing, or SEO, with at least 2 years in a senior or leadership capacity
• Proven experience in leading content strategy for multiple clients or teams, ideally in an agency environment. Previous experience with project management tools (especially Asana!) is a plus
• Deep understanding of SEO principles and their connection to content strategy, user experience, and conversion optimization. Proven track record of applying SEO knowledge to content creation and optimization
• Expertise in conducting thorough research (including competitor analysis, persona development, and content gap analysis) and turning findings into actionable content strategies
• Ability to analyze content performance data and use insights to refine strategies. Experience using analytics tools (Google Analytics, SEMrush, etc.) to track content success and ROI
• Ability to present strategies, performance results, and recommendations in a persuasive, client-facing manner
• Experience working with content management systems (CMS) like WordPress, HubSpot, or similar platforms, and familiarity with content publishing workflows

Responsibilities

• Lead Silverback’s content strategy process from start to finish, overseeing the creation of comprehensive content plans that align with both SEO and client business goals. This includes serving as the client-facing team expert on content and leading content focused discussions and presentations for clients
• Develop detailed, goal-oriented content briefs that guide copywriters and SEO Managers, ensuring alignment with clients’ SEO objectives, business priorities, and overall goals
• Play a key role in measurement & optimization by tracking content performance, identifying what’s working and what’s not, and iterating content strategies accordingly
• Support Editorial Calendar development by collaborating with SEO Account Managers to develop quarterly content roadmaps that prioritize high-impact opportunities, ensuring content aligns with broader marketing initiatives
• Innovate and provide thought leadership by staying ahead of industry trends. Lead internal discussions on emerging best practices and SEO/content integration
• Mentor junior team members and the overall SEO team/department in content strategy and execution. Provide guidance and training to help elevate the team’s overall strategic thinking based on SEO analyses and business needs

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match